Jan 10

A lot of psychology goes into the concepts behind brand logo designs. A successful brand mark conveys a multitude of information to your audience in seconds. It tells them who you are, what you do and why you’re different from the others in your industry. While a strong concept is the foundation of great brand and logo design, every detail in the execution is crucial to success. Everything from typography, color, shape and space are taken into account to instantly communicate the overall look and feel of your brand.. Did we say typography?! Yes, the font you use matters.

Typography utilizes these design elements to evoke emotions and convey identity. The audience can know just what you’re about based on the typography used. The inclusion or exclusion of serifs, weight of the font, contrast and geometry all lend to create meaning behind the letter forms. Let’s take a look at some well known logos and dissect the designers choice in typography.

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Dec 8

I’m sure at this point most people are familiar with the arrow hidden between the “E” and the “X” in the FedEx logo. In fact, a lot of the most famous and recognizable logo designs have some sort of hidden symbolism embedded in them. Symbolism is an important part of creating a logo concept. Whether it’s direct or indirect, incorporating symbols can communicate your brand to customers in an instant. Here’s a few examples of some of our favorite famous logo designs and the hidden symbolism behind the concept.

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Oct 27

As we’ve mentioned before, a brand goes well beyond the logo and your website is a very important element in your overall brand’s identity system. Most likely your website is one of the first interactions potential customers have with your brand. Making a good first impression is important to your brands success and good consistency across your entire identity system is key to creating brand loyalty.

So when’s the last time you evaluated your website? If it’s been a while, here’s a few signs you’re ready for a website redesign.

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Sep 21

Underneath every great brand is a plethora of research, data and strategy. It’s not a stretch to say that the science of psychology also plays a big role in achieving an overall brand strategy platform. . Every detail of the brand is meticulously thought out with human behavior in mind. If it’s done well, you won’t even notice what happens behind the scenes to set your brand up for success. From color to social psychology, brands (and their creative agencies) use atrategy to create a lasting emotional connection with consumers, well, the good ones do.

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Aug 9

Giving back is a great way to show you’re more than talk and it can serve to reinforce your brand’s identity while you serve your community. We aim to talk the talk AND walk the walk. After all, a successful company is only as strong as the communities and people it cares about. Some brands, like TOMS shoes, are building charity right into their business model. A lot of brands are giving back in other ways, whether it’s part of the way they do business or not. Using their powers for good has become a trend that we can definitely get on board with.

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Jul 13

Your logo is not your brand…… but it’s still an important piece of the brand. That is to say, branding goes well beyond your logo. It is a mark of your brand, a visual representation, but the brand itself goes much deeper. Your brand is the emotional response that it creates in a person. Your brand is your voice, your mission, your values and the stronger these are the stronger of a brand you will have. In order to cultivate this emotional connection your brand needs clarity, distinction, and trustworthiness. 

Clarity in your brand’s voice means consistency. As we’ve mentioned in our last blog, being genuine is important for a brand as well as being consistent. The key to consistency is clarity. Having a clear vision as to who you are and the values that you carry are the cornerstones of building a successful brand.

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May 16

2020 saw a massive shift in, well, everything. As COVID-19 spread across the globe many cities issued shelter-in-place orders in an effort to curb transmission of the virus among its populations. Almost instantly, previously packed city streets and offices became quiet, eliciting a feeling of the uncanny formerly reserved for surrealist art. Many businesses were forced to close their doors to the public while office buildings and studios lay vacant as the acronym WFH (Work From Home) became commonplace in our vocabulary along with the phrase “unprecedented times” being beaten into us in an attempt to sell anything from pizza to cars.

 With the times slowly becoming “precedented” again a lot of companies are looking at WFH as more of a permanent solution rather than a temporary setback. A big part of this push is coming from the tech industry with jobs in development, it’s curious to see how remote work affects the creative process in a highly collaborative field. Now many are wondering whether it’s the future of the design industry. There are certainly both positive and negative aspects to working remotely and creative agencies–both in Boulder, CO–and all over the world–will need to adapt to the changing workflow of the graphic design industry.

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Apr 22

Every agency should have a roadmap for clients to refer back to in order to ensure that the agency will deliver the right end product. These methodologies are developed over time and experientially based so that the agency can recognize clear progress markers as they work with an array of clients. 

At Oblique, the SLNT (slant) Method™ is our roadmap to lead brands down an actionable, strategic path so you can get the clarity and results you want. Our approach is purposefully linear and methodical as we fully immerse ourselves in your brand’s objectives, giving your values the proper context to shine. Each step along our path builds on the previous in order to create and sustain momentum for your brand for years to come. 

 

Now, let’s get into the nitty-gritty.

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Jan 22

You know that moment when you go to a website and can’t figure out how to navigate it, and then all of a sudden that business is dead to you?

Well, that’s a dramatized version of what happens when you encounter bad user experience (UX). Your attitude about the whole product or business in its entirety is shifted by a friction-filled, almost antagonizing website. No one wants that.

In order to avoid that worst case scenario, you need a plan in place to ensure a consistent, seamless, user experience across all of your platforms and products. This plan, or UX Strategy, is the conceptual roadmap for how and why your products and website are going to keep people coming back for more.

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Oct 12

This is a meta blog post- we’re talking about the importance of maintaining a company blog as part of building your brand. You’re currently reading the proof that we practice what we preach.

Blogs serve multiple important functions in terms of brand building and growing your online presence. They are certainly a worthwhile investment in creating an organic audience and maximizing your SEO rankings.

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