We know we talk a lot about creative web design and how it’s part of the special recipe for attracting the right customer to a business. We’ve also gone into detail about UX and UI; but what we haven’t covered are a few psychology hacks for attracting and converting leads into customers. There’s a certain science to the art of design.
We talk a lot about the importance of creative web design, and that’s because the Internet is such a key component to everyday living. The Internet of Things (IOT) refers to devices (“things”) with a unique login per user that are connected, accessed, configured and manipulated from other sources without human interaction- think Nest, ATMs, AppleHome, lightbulbs you can switch on from your phone, etc.
IoT isn’t going anywhere any time soon, and that’s really exciting.
But what does that have to do with web design?
It’s the dawn of the roaring 20s again. And like the first time around, the 20s are stepping it up. This century’s 20s has user friendliness at the forefront of all graphic and digital design. A little bit different than 100 years ago. So, as we get deeper into the second month of the new decade, we thought it would be a good idea to share a few graphic and digital design trends that we think should be left in the 10s.
2019 was an experimental year for Oblique. The company traveled the world working remotely out of various co-working spaces (12 workspaces on 5 continents, to be exact). While fully immersed in the remote work lifestyle, they met many freelancers across the globe. That is not to say that digital nomadism is synonymous with freelancing. But, while traveling they noticed that freelance talent pools are growing quickly the world over and providing a flexible and viable business model for those who want a less traditional structure.
Apparently, in 2018 the average American spent about 4 hours online a day, at least according to Nielsen. So that’s at least 4 hours a day per person where you have the chance to woo your customers online. The quickest and most succinct way of doing so is via your creative website design which helps communicate your company branding. We’ve already highlighted ways to improve style, functionality and experience.
So next, we’d like to debunk 5 myths about website design:
Alright, alright, we know Social Media is old news. You get it; we get it. Instagram, Facebook, Twitter, Pinterest, TikTok, is there anything we missed? We know you know what they are.
So, have you really thought about how much of your marketing budget is allocated to mobile ads on Social Media? It might be time to think about that.
In August 2019, Reebok rolled out a really cool campaign.
Their campaign, ‘It’s A Man’s World’, was for a re-release of 3 classic sneaker styles and 2 tee-shirts, and it featured 5 superwomen who are breaking up gender stereotypes in their respective male-dominated industries. But more importantly, ‘It’s A Man’s World’ showcased Reebok’s latest initiative: a creative platform celebrating female empowerment. The message of this campaign honors the zeitgeist of today and is downright empowering. Plus, the 5 women featured are objectively phenomenal.
Let’s talk e-commerce. This isn’t the most glamorous of topics, but it’s important.
The booming e-commerce industry highlights the fact that we all want quick, convenient, user-friendly buying options with the ability to transfer funds online. Why? Well, because, how does that saying go? “Time is money and money is time.”
There are ample brand building tools available to us now, and sometimes choosing the best way to project your brand is difficult. However, as a creative branding agency, we’re here to give you some new innovative ideas.
Minimalism is having its moment right now. Just like Marie Kondo shaped our closets, we’re going to help you with your website redesign (i.e. your proverbial work closet).
Here are 10 Tips to keep in mind when trying to create the best Minimalist Design possible.
