Color. It assaults our eye wherever we go. It evokes emotion within us, it makes us ask questions, and it draws us in. Color can strip us of our defenses and make us want something we previously decided we didn’t need. And here’s where it’s important to pay attention: Color can be ammunition for businesses, taking consumers prisoner and demanding that they pay attention to the services and products being offered. If businesses want to make sure they have to best weapons in their arsenal, they must pay attention to the current trends, the aesthetic components that consumers are craving. Sound a bit intimidating? Don’t worry! We have you covered with this on-trend color guide that will have consumers eating out of the palm of your hand.