2019 was an experimental year for Oblique. The company traveled the world working remotely out of various co-working spaces (12 workspaces on 5 continents, to be exact). While fully immersed in the remote work lifestyle, they met many freelancers across the globe. That is not to say that digital nomadism is synonymous with freelancing. But, while traveling they noticed that freelance talent pools are growing quickly the world over and providing a flexible and viable business model for those who want a less traditional structure.   

(more…)

Apparently, in 2018 the average American spent about 4 hours online a day, at least according to Nielsen. So that’s at least 4 hours a day per person where you have the chance to woo your customers online. The quickest and most succinct way of doing so is via your creative website design which helps communicate your company branding. We’ve already highlighted ways to improve style, functionality and experience.

So next, we’d like to debunk 5 myths about website design:

(more…)

Alright, alright, we know Social Media is old news. You get it; we get it. Instagram, Facebook, Twitter, Pinterest, TikTok, is there anything we missed? We know you know what they are.  

So, have you really thought about how much of your marketing budget is allocated to mobile ads on Social Media? It might be time to think about that. 

(more…)

In August 2019, Reebok rolled out a really cool campaign.

Their campaign, ‘It’s A Man’s World’, was for a re-release of 3 classic sneaker styles and 2 tee-shirts, and it featured 5 superwomen who are breaking up gender stereotypes in their respective male-dominated industries. But more importantly, ‘It’s A Man’s World’ showcased Reebok’s latest initiative: a creative platform celebrating female empowerment. The message of this campaign honors the zeitgeist of today and is downright empowering. Plus, the 5 women featured are objectively phenomenal.

(more…)

Let’s talk e-commerce. This isn’t the most glamorous of topics, but it’s important.  

The booming e-commerce industry highlights the fact that we all want quick, convenient, user-friendly buying options with the ability to transfer funds online. Why? Well, because, how does that saying go? “Time is money and money is time.”  

(more…)

There are ample brand building tools available to us now, and sometimes choosing the best way to project your brand is difficult. However, as a creative branding agency, we’re here to give you some new innovative ideas.

(more…)

Minimalism is having its moment right now. Just like Marie Kondo shaped our closets, we’re going to help you with your website redesign (i.e. your proverbial work closet).  

Here are 10 Tips to keep in mind when trying to create the best Minimalist Design possible.   

(more…)

You don’t have to be outdoorsy to know what an RV looks like. All you need is experience on an Interstate highway, and we’re almost positive you’ve seen an RV before.  

 Ok. Now, close your eyes and imagine one.  

We’re going to take one guess that the RV you’re picturing has those swoop designs on it and is some very basic color like taupe or brown.  

So, how’d we know what was in your head? Part of it is our natural psychic abilities, but the other part of it is that these swoop designs have consistently been the print design on RV campers for the past 20-30 years.  

(more…)

Things are getting visually repetitive on the internet these days. Some could say, the internet is in the midst of a design dry spell. So, we’d love to help you set yourself apart from the masses! We’re going to give you a shortcut to help narrow down web design choices and give you a list of 10 design trends to avoid:  

  (more…)

As the client service joke goes… “Speed, quality, price… Pick 2.” While explaining limitations may have worked in the distant past, online environments, with long established leaders like Amazon and Facebook, have raised the bar exponentially. Users now demand perfection and expect to get it. 

If users don’t see what they need within seconds of navigating to a website, they’ll head back to the search engine. If they can’t easily complete the purchase process, it could lead to an abandoned shopping cart. 

(more…)