Your customers spend a lot of time on their phones and 89% of that time is spent using mobile apps. They are constantly on some app or other, which is why so many businesses are creating their own mobile apps to reach their customers. 

However, it’s not an easy feat. Making a good mobile app takes up a lot of time, money, and resources. Your app needs to be easy to use, efficient, and it has to look good. This is a challenging balance to strike. You need to design an app that is user friendly and visually appealing if you want your customers to actually use it. To help you out, we’ve put together a few tips for creating a successful mobile app. 

(more…)

Now we’re a branding and graphic design agency, but let’s talk about architecture for a minute. Sometimes, you can look at a building and know exactly what purpose it serves. The design clearly matches the type of business that will be housed inside, either through branding or the general form or aesthetic. You may have to stretch your brain to make the connection, but at least somewhere a connection can be found. Then there are other buildings that seem to have been dropped into place by aliens, and while the building could be interesting to look at or a structural masterpiece, there is no way to connect its form to its function. 

(more…)

Have you ever looked at a website and felt as if your eyes were going to bleed if you had to read anymore? Did it remind you of every lecture you were forced to sit through in college? Do you want your viewers to be so sore from laughing that they have to put their phones down? Stick close, friends, because Oblique has the tips you need! 

(more…)

You don’t hear Red, White and Blue and think, “Ah yes, France.” That’s a fact. You automatically think of the United States. Everyone thinks of the United States. Red, White and Blue has been our color palette since the American flag first came onto the scene. However, our America is miles different from the America of the 1770s.  

Despite current efforts to flatten the heterogeneity of our nation, our diversity shines through. We’re in an era where multiculturalism is celebrated and, more importantly, needed. So, why have presidential candidates of yore always stuck to using only Red, White, and Blue in their campaign like we need help remembering what our flag looks like?  

Maybe a simple answer is: We weren’t ready for it. Please consult their brand specialists because that’s not our department.  

Today, we have the most diverse batch of presidential candidates we’ve ever had. Female Democratic candidates are shaking things up: the political landscape, and yes, you guessed it, the political color palette. 

(more…)

When businesses first started using the web to connect with customers, they didn’t have to create beautiful web pages. They didn’t need to cater to mobile devices. If loading a website led to the sound of your dial-up ringing for a few minutes, customers were willing to wait. 

But times have changed and our internet speeds have gotten faster. The days of walls of Comic Sans text and multi-colored rainbows tabs are long gone. Now, having a visually appealing website that your customers navigate seamlessly can be the difference between them choosing you over a competitor. 

Your customers know what a great online experience is and if you’re not providing that, it’s time to make some changes. If you’re struggling to improve your website’s user experience, we’ve made a list of a few things you should consider when undergoing an overhaul. 

(more…)

Look, we’re not telling you how to think…but we’re gonna tell you how to think.  

 Okay so, we’ve all been told to ‘think outside the box’ before. In some way or another, Mom, Dad, your teachers, your clients, even your design team has told you to come up with a solution to a problem that nobody has thought of yet. So, how are we supposed to do that?  

 Two words folks: Design. Thinking.  

Yes we can hear you saying, “Okaaaay, Oblique Design, what does that even mean?”  

 Obviously, we’re here to tell you!  

 (Bear with us for a sec, this is about to get real cut and dry) 

(more…)

Within our industry, working remote is becoming more and more common. Many of Oblique’s industry contacts and freelance partners work from home and have found it increases their overall productivity and job satisfaction. We ourselves have some experience with this and  wanted to  share our tips for working remotely here. 

(more…)

Picture this: It’s Friday morning and your marketing team is approaching an end of the week deadline, but no one is quite sure where things are in the approval process. While the deadline slowly approaches, emails are sent back and forth, delaying the process even more and increasing the hours allotted to the project. It looks like the project is being managed, but things don’t seem to be moving forward.  

Your review process doesn’t work. It hinders productivity. It adds stress and leaves your  team   feeling bogged down with emails and meetings. Even small changes take hours to complete. 

If your approval process feels broken, you’re not alone. Many companies, both big and small face these problems. Here are four ways that you can improve the efficiency of your creative process: 

(more…)

Color. It assaults our eye wherever we go. It evokes emotion within us, it makes us ask questions, and it draws us in. Color can strip us of our defenses and make us want something we previously decided we didn’t need. And here’s where it’s important to pay attention: Color can be ammunition for businesses, taking consumers prisoner and demanding that they pay attention to the services and products being offered. If businesses want to make sure they have to best weapons in their arsenal, they must pay attention to the current trends, the aesthetic components that consumers are craving. Sound a bit intimidating? Don’t worry! We have you covered with this on-trend color guide that will have consumers eating out of the palm of your hand.  

(more…)

What do you think of when you hear the word rebranding? Slapping a new logo on your website? Shifting a few words around in your company’s description? Or do you think of a complete overhaul? If rebranding is something you are considering for your business, here are four mistakes you need to avoid.

(more…)