I’m sure this is not the first time you’ve heard about the importance of good Search Engine Optimization (SEO) for your brand’s digital presence. According to media company Fleishman-Hillard, 89% of customers begin their purchasing process via search engine. No matter the industry, if someone is looking to hire a vendor for architecture, construction, design or to purchase a new product, their journey most likely begins with a need and that iconic, minimalist Google page.
User Experience (UX)is carefully researched design decisions that guide a user to quickly and easily get what they need. In a similar manner, search engine results work the same way. So how can these informed design principles be used to optimize your brand’s search engine results?