By now I’m sure most of us are familiar with the growing trend of artificial intelligence creative platforms. Whether it be image generators like Lensa or Dall-E or writing generators like ChatGPT, AI technology is coming into the mainstream and it’s creating a lot of controversy, especially in creative fields like art and design. Aside from science fiction ideas of an AI controlled dystopian society, there are very real concerns with artificial intelligence replacing jobs in creative fields.
(image created using OpenAI’s Dall-E)
Sure, it is true that the technology has the power to create some visually stunning images, but at the end of the day it still needs a human prompt, a concept, if you will. Having a strong concept is perhaps one of the most important aspects to any creative project. Being proficient in using the tools is only part of the process, but to create something truly impactful involves having a strong strategy and concept behind each design decision. Instead of replacing artists and designers, AI is more of a tool to be used to increase productivity and out-of-the-box thinking.
It may seem far off now, but there was a time not so long ago when design shifted from physical tools (like drafting and painting) to digital tools like software. The sentiments around this new way of working were certainly similar to what we’re seeing now with AI, but in retrospect, the only ones who lost jobs to the technology are the ones who refused to embrace it.
New technology is nothing new. Since the industrial revolution, innovation has changed the way we work, creating efficiency and leaving more room for creativity. The way we choose to embrace new technology determines the role it plays in our work, but at the end of the day, you still want a professional designer guiding your project, whether they are using pen and paper, Photoshop or an AI platform.
Here at Oblique we’re always looking forward and always looking for new tools to create strong and impactful work. Get in touch and let’s create something awesome!