Jul 31

This month, sneaker juggernaut Nike gave a few raises to its employees. 7,000 of them, to be exact. That’s no handful of peanuts. 

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Jul 24

San Francisco native. Media Design Major. And now, Oblique intern. These are three things that define me. So how did I get here? Boulder has always had my heart since I was a little girl. My Grandpa and Grandma met here way back when Robert Redford worked at The Sink. When I applied to CU I wasn’t sure exactly what I wanted to do or if I should pursue Graphic Design because the major was unestablished. However, when considering other options nothing got me as excited as art, advertising, and design. I’ve always been the one to pick a product based on the packaging/logo. (more…)

May 4

As any parent of a preschool-age child can tell you, colors are a big deal. Choosing a favorite color is one of the first things little kids do when they begin to identify as individuals and differentiate themselves from others. Children, whose identities are still in flux, change favorite colors the way Beyoncé changes nail polish, but as people get older and our identities stabilize, we often settle on more permanent color preferences. Colors play an enormous role in our emotional lives—even if we don’t realize it. (more…)

Apr 19

Photo by Riley Pope on Unsplash

When you live in a place like Boulder, Colorado, surrounded by breathtaking scenery and people who happily separate their trash, recycling, and compost without a second thought, it’s easy to take for granted the community’s commitment to environmental stewardship. But the truth is, we humans have a long road ahead of us if we want to save the Earth. Now, more than ever, the future of our amazing planet—and the survival of its inhabitants—depends on each of us and the choices we make in our everyday lives. (more…)

Apr 11

Type is virtually everywhere these days: in books and magazines, on billboards and street signs—heck, even on shampoo bottles and the backs of cereal boxes—and that’s just in the physical world. If you’ve ever used a computer, or any electronic device for that matter (and if not, we’re both perplexed and impressed you’re reading this), you’ve seen type in action. (more…)

Mar 29

Photo by Lum3n.com from Pexels

Chances are, when you think of an office, you imagine rows of dreary cubicles under the garish glow of fluorescent lights, white walls lined with overly earnest motivational posters, staplers, copy machines, and Steve Carell. While this may have been true for the offices of yesteryear (and some that are still behind the times), increasingly today’s workplaces channel less Office Space and more Silicon Valley. (more…)

Mar 16

Photo by Paula May on Unsplash

Whether we’re working on a passion project or just doing our job, the day-to-day life of an ad agency creative comes with a unique set of ups and downs. There are times when the ideas flow forth like a river, pouring out of us and into the world effortlessly and with joyful abandon, as free and easy as the mighty Mississippi. Then, there are times when we sit and stare at a blank page for what feels like eons, and yet nothing comes to mind. (more…)

Mar 6

 

In our increasingly digital society, Americans are more connected than ever before, and yet miscommunications in our professional and personal lives run rampant. We’ve all been there: you send someone an email, and 20 minutes later they reply with something stunningly irrelevant to what you actually said, leaving you feeling confused, frustrated, and unheard. As it turns out, a lot of us really love to talk, but we’re not that great at listening to each other. (more…)

Feb 13

As a creative design and advertising agency, we’re always on the lookout for quality inspiration. Luckily, we are blessed to live in the same world as Tina Roth Eisenberg, a Swiss-born NYC designer better known as swissmiss, after her Twitter handle and the name of her immensely popular design blog. In addition to running her blog since 2005, she’s founded numerous successful ventures, including Creative Mornings, a monthly lecture series which now has chapters all over the world; FRIENDS (formerly Studiomates), a creative co-working space; TeuxDeux, a to-do app; and Tattly, a line of designer temporary tattoos. Oh, and did we mention she’s a mother of two? Tina is basically Wonder Woman. (more…)

Dec 1

There are few things more memorable than a person’s voice. You could hear a voice you haven’t heard in 10 years and instantly recognize the face it belongs to. Every voice is different and your unique voice conveys who you are, or at least who you want people to see you as, to the world. We achieve this through our inflection, our tone and the things we say and how we say them. Just as we as people shape perceptions of who we are through our voice, brands connect with their fans and customers by creating a brand voice that appeals to their unique audience. (more…)