If 2020 has taught the world anything, it is that change is constant and innovation is continuous. You have to keep your brand fresh and current.

About four years ago or so, we launched our current site and since then, Oblique has changed quite a bit. If you really think about all that’s happened in the brand world, 2015 was a long time ago. Since then, we’ve transferred to a remote-friendly working model, our team has transformed, we offer slightly different services, and we have collected a bunch of amazing new clients. Our website needed a slight update to reflect our changes.

With that in mind, we did what we do best for our clients and applied it to ourselves. We put our SLNT Method into action and did a complete website overhaul. SLNT stands for Strategize, Leverage, Narrate, and Target.

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Our client Cause+Medic has a special place in our heart. The mother of Founder, Hugh Huffaker, was suffering chronic pain due to multiple sclerosis, and Hugh wanted to create a CBD cream that would help alleviate it. What resulted was Cause+Medic, you may have heard about them in Forbes, Organic Spa Magazine, or Dope Magazine. 

Upon product launch, Oblique was asked to do the original creative package design oriented towards the ‘everyday’ consumer. Our designs were colorfully eye catching and dynamic. As Cause+Medic began to gain more clout in the massage world, high end spas started to pick up on all of the hype. Soon enough, the Four Seasons wanted in on the action and requested that these massage oils be used in almost every one of their spas worldwide. This called for a complete packaging redesign. Oblique was on the case again, this time redesigning the original packaging to be more sophisticated and sleeker to appeal to high end clientele. 

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We’re about to toot our own horn here! Beep beep. 

Recently, we designed a logo and infographic for the House Democrats’ Member Online All-Star Competition. That’s right, we said THE HOUSE OF REPRESENTATIVES!  We wanted the competition logo to stand out and denote a fun creative pursuit (gaining social media followers- the competition’s objective) and we were also tasked to design an infographic to display the competition winners for this year and all past years in a fun and engaging way; and we did so with pride!  (more…)

Jake Pates is the coolest 21 year old we know. Olympic Snowboarder, nonprofit founder, Brain Health Activist, and Oblique Client. Born and raised in Eagle, Colorado, Jake began snowboarding as a little kid. By 8 years old, he was with USASA, which gave him the opportunity to create a career for himself in professional snowboarding. Over the past 14 years, Jake has had multiple concussions; and as a result, has suffered with anxiety and depression.

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2019 was an experimental year for Oblique. The company traveled the world working remotely out of various co-working spaces (12 workspaces on 5 continents, to be exact). While fully immersed in the remote work lifestyle, they met many freelancers across the globe. That is not to say that digital nomadism is synonymous with freelancing. But, while traveling they noticed that freelance talent pools are growing quickly the world over and providing a flexible and viable business model for those who want a less traditional structure.   

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Earlier this month, Janice was featured on the podcast, #JustAddGratitude, to share her experiences as a digital nomad and Principal/Creative Director of Oblique Design, a Colorado branding and interactive agency. During the interview, Janice expands upon the complicated and inspirational personal realities of becoming location independent. This nomad lifestyle, seemingly unattainable to some, is actually well within reach thanks to the Internet, discipline, and great client relationships.  

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What do an architecture firm, a law practice and a renewable energy company have in common? They all have a fresh new face to share with the world. The Oblique team has been busy these past few months rebranding and designing websites for DTJ Design; Garlington, Lohn & Robinson; and Able Grid Energy. We love that we have such a diverse client roster, because it pushes our team to take on new challenges and design within different realms on a daily basis. Read on to find out  how they’ve pushed us to think outside the box.

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I’m Bennett Wantz, Oblique Design’s most recent intern and now a junior designer. I’m a senior at CU Boulder majoring in Media Design. I came to CU unsure of what I wanted to do. I have always been very creative and when I was younger I was more interested in arts and crafts than what football game was on. So when I came to CU I figured I should try media design. Almost instantly I knew I made the right choice. I fell in love with designing logos, packaging and typography.

This past summer I made it my goal to get an internship at a design/advertising agency. I spent a lot of time searching online and weighing the opportunities that were out there. I came upon Oblique and instantly knew that this was a place I wanted to work. I took a shot in the dark and emailed them with my resume and website attached. They must have liked what they saw, because the next day I received an email inviting me in for an interview.

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Our clients come to Oblique for our design expertise. While our services include a wide array of marketing competencies, as a creative agency, killer design is our main differentiator and our most sacred pillar. Oblique’s owner and creative director, Janice Ferrante, has high design standards and only works with tried and true senior designers who push the boundaries of design thinking, delivering exactly what you would expect from a boutique design firm. 

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When Isaiah Smith and Jono Kupferberg teamed up to create Soul to Sole Footwear, they wanted to craft a product that would appeal to the die-hard fans out there: the ones who eat, sleep, live and breathe their sports teams. Now STS Footwear is delivering a line of sneakers that feature custom designs for dozens of college sports teams. Their company is quickly becoming a fan favorite!

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