Oblique: Behind the scenes.
I’m a Creative Director and Senior Designer who works directly with brands, in-house teams, and creative departments. I bring senior-level thinking and hands-on design to every project, supported by talented collaborators when the work calls for it.
Janice Ferrante // Owner + Creative Director
Skills and scars? I’ve got both. After three decades in the industry and over two decades running Oblique, I’ve built brands at every level from Fortune 500s to ambitious startups. And, I’ve loved every chaotic minute of it.
Before Oblique, I was a Senior Art Director for Sony, HBO, Pfizer, Nickelodeon, Fox News, Ricola, PSE&G, and AT&T. I know what world class creative looks like because I’ve made it.
I’m systematic, honest to a fault, and wired for collaboration. I use AI where it sharpens the work. That inside knowledge means I know how to bring outside perspective without disrupting what’s already working. I understand the fabric of agency life from both sides.
Off the clock: Vespa, mountain bike trails, yoga, and a pickleball obsession I’m not even slightly embarrassed about.