About BMW Motorrad USA

BMW Motorrad, the motorcycle division of BMW, is renowned for producing high-performance motorcycles with cutting-edge technology and innovative engineering. The brand’s commitment to quality, comfort, and a strong heritage has made BMW motorcycles popular among riders seeking a combination of luxury and performance.

Business Situation

For several years, women riders hovered at just 3%-4% of BMW buyers, despite the company coming out with models specifically designed for women. At this time, over 25% of all MSF (Motorcycle Safety Foundation) graduates were women, and women were the largest single group of new riders entering the motorcycle market, but BMW Motorrad, despite having the relevant product, was missing out.

Our Solution

Oblique conducted an all-women riders photo shoot to generate women-centric marketing materials and create a viral buzz around BMW’s efforts to cater to women. This culminated in a new brand campaign across all media.


  • The percentage of BMW new bike sales for women climbed from 4% to 11.7% in a single year. Source: J.D. Power Study surveys
  • Encouraging diversity within the riding community creates a more inclusive and dynamic environment for everyone involved.
  • Promoting women and riding provides a sense of independence, confidence, and the opportunity to challenge stereotypes associated with gender roles.

"The whole team at Oblique has been a bright spot during my induction into my new role at BMW Motorrad. They have quickly established themselves as a trusted asset by working with me to understand the history of the account and providing valuable guidance on getting things done. Their professionalism and creativity is only surpassed by their attitude and customer service and I look forward to working with them for a very long time."

// Jim Callahan, Director of Marketing


About Cause + Medic

Cause + Medic blends the healing properties of CBD with active botanicals and naturally nourishing ingredients to soothe pain and restore skin health. Each ingredient is responsibly grown, carefully selected and creatively combined to create a sustainably luxurious skincare experience.


Cause + Medic hired Oblique to redesign their logo and packaging to appeal to a higher-end clientele as they moved from dispensary point-of-sale to selling to top spas across the country.


The packaging design Cause + Medic selected incorporates imagery of the all-natural botanicals they use in all of their products and touts the benefits of their CBD products for healing and pain management.


  • Sales increase of $3.6mm per year.
  • Top clients: Four Seasons, Ritz Carlton, Waldorf Astoria, Caesar’s Palace, Wynn, Cosmopolitan, Montage, St. Regis, MGM, Bellagio, Mandarin Oriental, Auberge and Amazon.

"Working with Oblique has been a breath of fresh air. Every single design they have ever presented to us has been amazing and we are never disappointed. On top of that, they take the time to really get to know you as a client so that they can provide a tailored design that really meets the personality of the client. I highly recommend Oblique and will continue using them for as long as they choose to keep me as a client!"



About Rogue Wave

Rogue Wave makes it easy to write, test and run complex code. In short, code starts with Rogue Wave, from algorithm libraries, C++ application building blocks, multi-threaded and multi-core debugger, open source support and governance, or static code analysis.


With two recent acquisitions, the Rogue Wave team wanted to update their branding to tell a larger, more cohesive story. The team also wanted to emphasize core capabilities, and update the visual brand.


Oblique worked extensively with Rogue Wave to learn about their mission and core values. After the discovery phase, we updated the logo to feature a modern and techy look, while maintaining some of its fluid roots. After creating capabilities icons, and a new set of brand guidelines, Oblique designed Phase 1 of their new website. The clean look and feel, and capabilities-driven navigation of the website shows that Rogue Wave is clearly the leader in Accelerating Great Code.


  • Visually launch a new storyline for Rogue Wave solutions.
  • Align Rogue Wave and newly acquired companies with cohesive website design.
  • Drive interest to their capabilities with compelling visuals and clean design.

"From our first meeting to the website launch, Oblique understood us. They brought fresh perspectives and delivered on-target design that nailed our brand."

// Christine Bottagaro, CMO


About Wolky

Established in 1982, Wolky is a Dutch, family-run company that has stood for quality, comfort and style since the day they opened their doors. Wolky shoes are worn all over the world and sold in more than 2,000 international retailers.


As a European shoe company, Wolky struggled to tailor their marketing efforts in the U.S. market. They were not seeing the necessary growth and awareness in the U.S. and needed to drastically change their strategies.


Oblique created a strategic marketing plan, website, product catalog, and dealer/consumer email blast campaign specifically for the U.S. market. The objective was to portray the Wolky brand as affordable, stylish and comfortable, while keeping the U.S. buyer in mind.


  • Created greater exposure and awareness for Wolky U.S.
  • Promoted Wolky’s shoe collection by featuring extensive product descriptions, store locators and e-commerce.
  • Increased consumer and dealer outreach by creating email campaigns with analytics and A/B testing.

"Since Wolky is a European company, Oblique was a tremendous help in providing Wolky a clear direction towards reaching our market in the U.S. They are knowledgeable, creative, fun and the most kick-ass agency I have ever worked with!"

// Rozanne Young, VP Marketing, U.S.


About Carrier Mausoleums Construction (CMC)

Carrier Mausoleums Construction (CMC) specializes in mausoleums, glass-front niches, columbaria, and bronze accessories. Based in Canada with offices in the U.S., CMC has been successfully serving North America for over 35 years.

With many direct competitors, CMC’s marketing team felt as though they were not receiving the proper exposure for the level of work and services they provide. Their previous branding efforts no longer portrayed them as a trusted and industry-leading company.

CMC partnered with Oblique to implement a total marketing overhaul. The Oblique team worked extensively on all of their efforts, including a full rebrand, website, ad campaigns, trade show booth graphics, catalogs, and more. CMC is now seen in the industry as a legacy of quality, craftsmanship and reliability.

Established a consistent and unique brand tone to carry into all marketing initiatives.
Extensive website portfolio to properly showcase CMC product offerings.
Strong call to action for new business leads throughout website with metric analytics.

"Janice Ferrante and her team at Oblique Design have a real talent for delivering fresh, authentic and distinctive branding ideas. We are impressed at just how fast Oblique has embraced our industry and learned our business. Oblique's commitment to partnering with our company through insightful design has yielded the most significant and exciting transformations to our company image – and experience. Their team-based approach has made them a critical component of our current and future marketing plans. For a simply better agency experience, we highly recommend Oblique!"

// Joshua P. Lintz, Senior Director, Marketing & Strategic Development


Problem solved.

These are just a sampling of how we have helped our clients grow their brands into industry giants. We look forward to adding you to the roster.

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