SOCIAL ADDICTIONS

Nothing gets our inspiration flowing like a good, juicy blog post. Read about what we’ve been working on (our latest launches), what we can’t stop thinking about (design trends, industry happenings and new partnerships) and what we think you should know (expert branding insights and probably some stuff about dogs).

Check back often—we’re quite chatty when we want to be.

Dec 29 | 2018

Our clients come to Oblique for our design expertise. While our services include a wide array of marketing competencies, as a creative agency, killer design is our main differentiator and our most sacred pillar. Oblique’s owner and creative director, Janice Ferrante, has high design standards and only works with tried and true senior designers who push the boundaries of design thinking, delivering exactly what you would expect from a boutique design firm. 

 

 

 

(more…)

Dec 13 | 2018

Color. It assaults our eye wherever we go. It evokes emotion within us, it makes us ask questions, and it draws us in. Color can strip us of our defenses and make us want something we previously decided we didn’t need. And here’s where it’s important to pay attention: Color can be ammunition for businesses, taking consumers prisoner and demanding that they pay attention to the services and products being offered. If businesses want to make sure they have to best weapons in their arsenal, they must pay attention to the current trends, the aesthetic components that consumers are craving. Sound a bit intimidating? Don’t worry! We have you covered with this on-trend color guide that will have consumers eating out of the palm of your hand.  

(more…)

Dec 4 | 2018

When Isaiah Smith and Jono Kupferberg teamed up to create Soul to Sole Footwear, they wanted to craft a product that would appeal to the die-hard fans out there: the ones who eat, sleep, live and breathe their sports teams. Now STS Footwear is delivering a line of sneakers that feature custom designs for dozens of college sports teams. Their company is quickly becoming a fan favorite!

(more…)

Nov 14 | 2018

What do you think of when you hear the word rebranding? Slapping a new logo on your website? Shifting a few words around in your company’s description? Or do you think of a complete overhaul? If rebranding is something you are considering for your business, here are four mistakes you need to avoid.

(more…)

Nov 5 | 2018

“Never make your customer feel stupid.” 

Sounds simple, doesn’t it?  We believe most of the time it happens unintentionally, but customer relationships sometimes take a wrong turn because of a poor tone of voice or ill-advised choice of words. At Oblique, we value our clients and continually work on building strong relationships. Why work with a branding and design agency, or any company, that makes you feel inferior? 

When you put it that way, it really seems like a no-brainer, doesn’t it? 

(more…)

Oct 4 | 2018

Digital nomadism is such a hot trend right now and we at Oblique get why. Who doesn’t fantasize about traveling the world, experiencing different cultures and getting paid at the same time? Doesn’t the idea of working by the beach one day and cozying up in some remote cottage the next sound amazing? We certainly think so. But we have to ask ourselves,  “Could our Colorado branding agency pull it off?”

Photo credit: Lindsay Hickey @lindsay_hix

(more…)

Sep 26 | 2018

Here at Oblique we have a strong appreciation for history and a love for modern design. That’s why we were beyond thrilled when the new owner of 1911 11th Street in Boulder asked us to name and rebrand this historic downtown landmark.

(more…)

Sep 18 | 2018

A lot has changed since we last wrote about our client Aspen Mesh, and we’re excited to share that their new website is live! Aspen Mesh came to Oblique to revamp their brand with a new logo, stationery suite, trade show booth and website. They are front-runners in their field of providing ease-of-use for your business’ tech team by managing microservices. And although they’re just about the best qualified team in the industry, they have a laid-back attitude that we wanted to effectively communicate through their website. They’re amazing to work with! Now, for the second wave of Oblique’s work for Aspen Mesh, we are excited to direct you to their new and improved website!

(more…)

Sep 7 | 2018

Your skin deserves the best, and we know just what you need to have it feeling high (end). Cannabis infused lotions and oils are not new to Coloradans, but CAUSE+MEDIC needed Oblique Design’s help to create a cosmetic packaging design concept which shows they aren’t your average cannabis skincare product.   (more…)

Aug 15 | 2018

The passing of a loved one is the most difficult thing we deal with in life. It’s never easy to talk about, let alone plan for. But because funeral planning is often costly and complex, many opt to start thinking about it in advance.

This is especially true in Hong Kong—as the limited area and high population density mean that securing memorial space can often take years. One solution that many in Hong Kong are opting for is to look to mainland China, or even the US, for a secure and beautiful final resting place.

Our client NorthStar Memorial Group is now helping many in Hong Kong by offering a better option, and we’ve helped their efforts by designing marketing materials for Hong Kong markets and launching a new website.

(more…)