It’s been a minute since we’ve had to deal with Sex Ed in school. But what we remember about that class…is actually nothing.
Nothing gets our inspiration flowing like a good, juicy blog post. Read about what we’ve been working on (our latest launches), what we can’t stop thinking about (design trends, industry happenings and new partnerships) and what we think you should know (expert branding insights and probably some stuff about dogs).
Check back often—we’re quite chatty when we want to be.
Plastic sucks, and we have to do better.
Canada is planning to decrease their environmental footprint by proposing a ban on single use plastics in 2021. But, some serious work needs to be done in the meantime. That’s what David Lee Kwen of East West Market in Vancouver noticed too.
As the client service joke goes… “Speed, quality, price… Pick 2.” While explaining limitations may have worked in the distant past, online environments, with long established leaders like Amazon and Facebook, have raised the bar exponentially. Users now demand perfection and expect to get it.
If users don’t see what they need within seconds of navigating to a website, they’ll head back to the search engine. If they can’t easily complete the purchase process, it could lead to an abandoned shopping cart.
Honestly, it’s up for debate. But WOW Tech Group’s record breaking billboard ad ‘Scream your own name’ for their women’s sex toys is adding more fuel to the fire on the side that says OOH (no pun intended) Advertising is still alive and well.
We have so much to unpack to explain why this is happening. So, here’s a condensed version:
Instagram isn’t just about snapping cute selfies anymore! Small businesses and large companies alike are turning to social media as a prime form of advertisement, and Instagram is rolling out a plethora of new marketing features that will make 2019 your brand’s most social year yet. At Oblique, we love Instagram as a platform for sharing our work and the things we find cool. Here are some tips for how to up your Instagram game.
What do an architecture firm, a law practice and a renewable energy company have in common? They all have a fresh new face to share with the world. The Oblique team has been busy these past few months rebranding and designing websites for DTJ Design; Garlington, Lohn & Robinson; and Able Grid Energy. We love that we have such a diverse client roster, because it pushes our team to take on new challenges and design within different realms on a daily basis. Read on to find out how they’ve pushed us to think outside the box.
Your customers spend a lot of time on their phones and 89% of that time is spent using mobile apps. They are constantly on some app or other, which is why so many businesses are creating their own mobile apps to reach their customers.
However, it’s not an easy feat. Making a good mobile app takes up a lot of time, money, and resources. Your app needs to be easy to use, efficient, and it has to look good. This is a challenging balance to strike. You need to design an app that is user friendly and visually appealing if you want your customers to actually use it. To help you out, we’ve put together a few tips for creating a successful mobile app.
Now we’re a branding and graphic design agency, but let’s talk about architecture for a minute. Sometimes, you can look at a building and know exactly what purpose it serves. The design clearly matches the type of business that will be housed inside, either through branding or the general form or aesthetic. You may have to stretch your brain to make the connection, but at least somewhere a connection can be found. Then there are other buildings that seem to have been dropped into place by aliens, and while the building could be interesting to look at or a structural masterpiece, there is no way to connect its form to its function.
Have you ever looked at a website and felt as if your eyes were going to bleed if you had to read anymore? Did it remind you of every lecture you were forced to sit through in college? Do you want your viewers to be so sore from laughing that they have to put their phones down? Stick close, friends, because Oblique has the tips you need!