SOCIAL ADDICTIONS

Nothing gets our inspiration flowing like a good, juicy blog post. Read about what we’ve been working on (our latest launches), what we can’t stop thinking about (design trends, industry happenings and new partnerships) and what we think you should know (expert branding insights and probably some stuff about dogs).

Check back often—we’re quite chatty when we want to be.

Jul 7 | 2020

Jake Pates is the coolest 21 year old we know. Olympic Snowboarder, nonprofit founder, Brain Health Activist, and Oblique Client. Born and raised in Eagle, Colorado, Jake began snowboarding as a little kid. By 8 years old, he was with USASA, which gave him the opportunity to create a career for himself in professional snowboarding. Over the past 14 years, Jake has had multiple concussions; and as a result, has suffered with anxiety and depression.

 

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Jun 25 | 2020

There are a few companies that are trying to correct America’s checkered history of overtly hurtful and racist imagery in branding, especially in packaged goods. Aunt Jemima, Mrs. Butterworth’s, Cream of Wheat and Uncle Ben’s are confronting an inevitable brand overhaul due to decades of having a visual identity rooted in American racism. Momentum away from racialized branding has been growing for decades, but the Black Lives Matter movement has jolted these big brands into reality and rightfully has them thinking about the implications of using carryover tropes of the Jim Crow era to build brand loyalty.

 

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Jun 18 | 2020

Everything has changed.

One minute your plan for an upcoming tradeshow is all set to go, and the next minute the mere prospect of large scale in person events is obsolete. This year has flipped everything on its head and has left many of us with the question, “What are we supposed to do now?”

 

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May 20 | 2020

2019 taught us a few things about life–we say this reflecting five and a half months into 2020 and 9 weeks into quarantine. But, a big thing that 2019 showed us was the big power of irrationality and the positive effects that can occur when you take a leap of faith and chase an out-of-the-box idea to help your company grow. Irrationality led to the reimagining of vehicle design, global issues, and customer experience.

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Apr 23 | 2020

A month into the Great Quarantine of 2020, COVID-19 has taught us (i.e. forced us) how to adapt in a remote age. One industry that’s been forced to “modernize” is the health space. Telemedicine has become increasingly relevant since the onset of our quarantine. However, telemedicine isn’t a new concept. It has long been considered an effective way for people to access their medical professionals from the comfort and safety of their own homes. What’s different about it now is that the quarantine has necessitated that more and more people and medical practices turn to telemedicine as a primary solution for their issues. Using a digital device, healthcare officials can diagnose, treat, prescribe and educate a patient that’s miles away (an adequate social distance) and not risk unnecessary exposure or inconvenience for people on both ends of the equation. So with this in mind, we’d love to highlight 2 of our clients. One who had to enter this space almost overnight: Tri-County Medical Center. And one who has been occupying it pre-Corona: Telespine

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Mar 31 | 2020

It’s no secret that Janice, Founder of Oblique Design and Kelly, Account Manager for Oblique, embarked on an incredible journey in 2019 as they traveled the world with Remote Year and had the opportunity to work remotely in 12 different countries. 3 months have passed since their Remote Year program ended and their return to ‘normalcy’. Since the New Year, they’ve been able to reflect on their experiences and digest the lessons they’ve learned while abroad. We thought it would be useful to offer you some tips, insight, and context for how to run a branding and web agency on the road.

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Mar 24 | 2020

We know we talk a lot about creative web design and how it’s part of the special recipe for attracting the right customer to a business. We’ve also gone into detail about UX and UI; but what we haven’t covered are a few psychology hacks for attracting and converting leads into customers. There’s a certain science to the art of design.

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Mar 13 | 2020

Really good looking retail packaging might be the key to saving the environment. Hear us out. There’s a company called Loop, founded by Tom Szaky. It’s a global circular shopping platform that uses durable, recyclable containers in an effort to eliminate waste. Loop partners with well-known brands (ex: Clorox, Pantene) and offers their products in reusable containers that are either directly delivered to consumers or available via retail outlets. Once empty, the containers are then collected, cleaned, and refilled. It’s a modern day milkman model. Customers are loving it because the packaging is really cool and sleek, and just has a really great aesthetic overall. Some of their containers actually prolong the shelf life of the product and make it easier to enjoy. Take Haagen Dazs’s for example. Loop’s packaging for the ice cream giant keeps the product frozen and fresh longer and makes it easier to scoop out every last bite.

Loop requires a security deposit with each purchase to guarantee returns of the packaging. This deposit also affords companies leeway to invest in better packaging design. Through Loop, different product manufacturers become responsible for a durable container meant for multiple uses instead of a one-time use container to transport a product from the store to the home. In this model, the sustainable packaging design becomes an asset, not just a production cost, where traditionally the company is responsible for product delivery and the customer is responsible for the use and disposal of the product.

Szaky conducted customer research to really get to the grit of why customers were using Loop. The average price of everyday items are a lot higher. Surprisingly, ⅔ of the survey showed that consumers use Loop because of the creative packaging design and ⅓ because of sustainability efforts.

This “Loop Effect” shows that there are goods that are not price sensitive and that the modern day consumer holds aesthetics and sustainability extremely highly. This proves that eco-friendly packaging may be worth the investment as modern consumers are willing to pay the difference.. Loop has shown us that you can do good and look good too.

Feb 21 | 2020

We talk a lot about the importance of creative web design, and that’s because the Internet is such a key component to everyday living. The Internet of Things (IOT) refers to devices (“things”) with a unique login per user that are connected, accessed, configured and manipulated from other sources without human interaction- think Nest, ATMs, AppleHome, lightbulbs you can switch on from your phone, etc.

IoT isn’t going anywhere any time soon, and that’s really exciting.

But what does that have to do with web design?

 

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Feb 14 | 2020

It’s the dawn of the roaring 20s again. And like the first time around, the 20s are stepping it up. This century’s 20s has user friendliness at the forefront of all graphic and digital design. A little bit different than 100 years ago. So, as we get deeper into the second month of the new decade, we thought it would be a good idea to share a few graphic and digital design trends that we think should be left in the 10s.  

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