As we’ve mentioned before, a brand goes well beyond the logo and your website is a very important element in your overall brand’s identity system. Most likely your website is one of the first interactions potential customers have with your brand. Making a good first impression is important to your brands success and good consistency across your entire identity system is key to creating brand loyalty.
So when’s the last time you evaluated your website? If it’s been a while, here’s a few signs you’re ready for a website redesign.