SOCIAL ADDICTIONS

Nothing gets our inspiration flowing like a good, juicy blog post. Read about what we’ve been working on (our latest launches), what we can’t stop thinking about (design trends, industry happenings and new partnerships) and what we think you should know (expert branding insights and probably some stuff about dogs).

Check back often—we’re quite chatty when we want to be.

Apr 22 | 2021

Every agency should have a roadmap for clients to refer back to in order to ensure that the agency will deliver the right end product. These methodologies are developed over time and experientially based so that the agency can recognize clear progress markers as they work with an array of clients. 

 

At Oblique, the SLNT (slant) Method™ is our roadmap to lead brands down an actionable, strategic path so you can get the clarity and results you want. Our approach is purposefully linear and methodical as we fully immerse ourselves in your brand’s objectives, giving your values the proper context to shine. Each step along our path builds on the previous in order to create and sustain momentum for your brand for years to come. 

 

Now, let’s get into the nitty-gritty.

 

What does SLNT METHOD™ mean?

  • Strategize: We set the foundation for your brand by establishing or refining your strategy via mission, vision, values, positioning, business & marketing short and long term vision. 
    • Leverage: We fine-tune and align your brand’s presentation by leveraging your foundational concepts and examining how you communicate the intricacies of your name and tagline, your color palette, brand identity and brand positioning to your audience. 
  • Narrate: We use all that we have created in order to narrate your story throughout all your assets such as your website, sales materials, signage, and merchandise.
  • Target: We pinpoint how to get your brand out into the world with targeted digital campaigns, social media, and any other type of advertising touch point. 


The beauty of our SLNT Method™ is that you can jump in at any time along the way. We’re here to help you become the best version of yourselves in the smartest way possible using our special sauce. If you have any questions and want to see if Oblique is the right fit for you, please reach out.

Jan 22 | 2021

You know that moment when you go to a website and can’t figure out how to navigate it, and then all of a sudden that business is dead to you?

Well, that’s a dramatized version of what happens when you encounter bad user experience (UX). Your attitude about the whole product or business in its entirety is shifted by a friction-filled, almost antagonizing website. No one wants that.

In order to avoid that worst case scenario, you need a plan in place to ensure a consistent, seamless, user experience across all of your platforms and products. This plan, or UX Strategy, is the conceptual roadmap for how and why your products and website are going to keep people coming back for more.

To create a UX strategy that is rock solid, you’re going to marry a throuple. It’s not as saucy as you might think, but it’s what our Boulder interactive design and development team does for each website we work on. This ‘throuple’ is the intersection of data, people on your team, and functionality success measurements. This sets the conceptual foundation for all your products, websites, and platforms that will motivate and unite different teams and projects. It’s your map.

Good UX Strategy defines all aspects of user experience before the design phase of your project. In the long run this will help you keep up with user behavior patterns and stay in touch with your customers.

Ultimately, having a great UX Strategy is going to help you have a successful website that people enjoy using. It will also provide you with a foundation to fall back on when you get stuck and a direction to aspire towards when you are in a groove. Who doesn’t want that?

If you don’t know where to start when coming up with a UX Strategy or want a refreshed plan, we’re the design firm for you. We work with clients from all around the country, but take note, we’re a Boulder creative agency through and through.

Nov 5 | 2020

If 2020 has taught the world anything, it is that change is constant and innovation is continuous. You have to keep your brand fresh and current.

About four years ago or so, we launched our current site and since then, Oblique has changed quite a bit. If you really think about all that’s happened in the brand world, 2015 was a long time ago. Since then, we’ve transferred to a remote-friendly working model, our team has transformed, we offer slightly different services, and we have collected a bunch of amazing new clients. Our website needed a slight update to reflect our changes.

 

With that in mind, we did what we do best for our clients and applied it to ourselves. We put our SLNT Method into action and did a complete website overhaul. SLNT stands for Strategize, Leverage, Narrate, and Target.

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Oct 12 | 2020

This is a meta blog post- we’re talking about the importance of maintaining a company blog as part of building your brand. You’re currently reading the proof that we practice what we preach.

Blogs serve multiple important functions in terms of brand building and growing your online presence. They are certainly a worthwhile investment in creating an organic audience and maximizing your SEO rankings.

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Sep 26 | 2020

Our client Cause+Medic has a special place in our heart. The mother of Founder, Hugh Huffaker, was suffering chronic pain due to multiple sclerosis, and Hugh wanted to create a CBD cream that would help alleviate it. What resulted was Cause+Medic, you may have heard about them in Forbes, Organic Spa Magazine, or Dope Magazine. 

Upon product launch, Oblique was asked to do the original creative package design oriented towards the ‘everyday’ consumer. Our designs were colorfully eye catching and dynamic. As Cause+Medic began to gain more clout in the massage world, high end spas started to pick up on all of the hype. Soon enough, the Four Seasons wanted in on the action and requested that these massage oils be used in almost every one of their spas worldwide. This called for a complete packaging redesign. Oblique was on the case again, this time redesigning the original packaging to be more sophisticated and sleeker to appeal to high end clientele. 

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Sep 16 | 2020

“Just Do It” 

“I’m lovin’ it.” 

“We bring good things to life.”

You hear these phrases and you just know to whom they belong before we even have to tell you. In case you didn’t, “Just Do It” is Nike’s tagline, “I’m lovin’ it” was coined by McDonald’s and “We bring good things to life.” is GE’s famous tagline. So why can we remember them in a split second?

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Sep 3 | 2020

We’re about to toot our own horn here! Beep beep. 

Recently, we designed a logo and infographic for the House Democrats’ Member Online All-Star Competition. That’s right, we said THE HOUSE OF REPRESENTATIVES!  We wanted the competition logo to stand out and denote a fun creative pursuit (gaining social media followers- the competition’s objective) and we were also tasked to design an infographic to display the competition winners for this year and all past years in a fun and engaging way; and we did so with pride!  (more…)

Aug 21 | 2020

Picture this: you’re walking down the cereal aisle in a Target and you’re watching boxes of cereal fly by like you’re spinning the wheel on Wheel of Fortune. Suddenly, your eye stops wandering and it lands on a box that stands out against the rest. How did they do this? How can one creative packaging design stand out in a very competitive market? Well, we’ll give you a few pointers to help you through the design process.

 

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Aug 14 | 2020

Calling all members of the LGBT+ community with graduate degrees looking for job placement! 

We have an awesome opportunity for you to link with one of our amazing non-profit clients, Reaching Out. 

Our relationship with Reaching Out began in a very competitive RFP process that we are so proud to have won. We partnered with Twisted Simple to create a non-profit site design on par with Reaching Out’s mission to provide a safe space for LGBT+ individuals to come together as a community and support each other while navigating the daunting job placement journey that accompanies attending MBA programs. 

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Jul 27 | 2020

A decade ago, the biggest slap to the face to designers came in the form of the 5 dollar logo from Fiverr or 99Designs. Fiverr and 99Designs are online market places that offer various creative services online for very little money with quick turn arounds. Sounds like a good idea, right?

Well, it’s a bit more complicated than that.

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