How much thought have you put into what your potential customers experience when visiting your website? Is the design of your current site attracting and keeping your target audience engaged? Whatever industry you’re in, whether it’s architecture, construction, law, cannabis, healthcare, or food and beverage, your website is often your first point of interaction with new customers and clients. It’s that first impression of your brand, but more importantly, it clearly communicates what you do, why it’s important and how you’re different from the competition; at least it should. A good User Experience strategy will guide the user through your brands’ digital experience.