Your logo is not your brand…… but it’s still an important piece of the brand. That is to say, branding goes well beyond your logo. It is a mark of your brand, a visual representation, but the brand itself goes much deeper. Your brand is the emotional response that it creates in a person. Your brand is your voice, your mission, your values and the stronger these are the stronger of a brand you will have. In order to cultivate this emotional connection your brand needs clarity, distinction, and trustworthiness.
Clarity in your brand’s voice means consistency. As we’ve mentioned in our last blog, being genuine is important for a brand as well as being consistent. The key to consistency is clarity. Having a clear vision as to who you are and the values that you carry are the cornerstones of building a successful brand.