Social addictions.

I’m sure this is not the first time you’ve heard about the importance of good Search Engine Optimization (SEO) for your brand’s digital presence. According to media company Fleishman-Hillard, 89% of customers begin their purchasing process via search engine. No matter the industry, if read more

Picking a name can seem like a daunting task. Whether it’s for your child, your band, your social media handle or your brand you know you have to get it right. Today we’re going to talk about the latter, your brand, since we are read more

How much thought have you put into what your potential customers experience when visiting your website? Is the design of your current site attracting and keeping your target audience engaged? Whatever industry you’re in, whether it’s architecture, construction, law, cannabis, healthcare, or food and read more

In the years since cannabis was legalized here in Colorado, we’ve seen a major change in the way the substance is perceived. Long gone are the misconceptions peddled by anti-drug ads and the stereotype of the idiotic deadbeat stoner portrayed in popular culture. The read more

We sat down with Oblique’s founder, Janice Ferrante, as she reflected on the challenges, accomplishments, inspiration and everything else that comes with running an agency for 20 years.  read more

Creating or revamping a brand goes well beyond logo design. Before elements like color, shape or typography are even considered there is a lot of strategy and discovery that’s involved. It’s a “get ta know ya” kind of process, but in the process you read more

A lot of psychology goes into the concepts behind brand logo designs. A successful brand mark conveys a multitude of information to your audience in seconds. It tells them who you are, what you do and why you’re different from the others in your read more

I’m sure at this point most people are familiar with the arrow hidden between the “E” and the “X” in the FedEx logo. In fact, a lot of the most famous and recognizable logo designs have some sort of hidden symbolism embedded in them. read more

As we’ve mentioned before, a brand goes well beyond the logo and your website is a very important element in your overall brand’s identity system. Most likely your website is one of the first interactions potential customers have with your brand. Making a good read more