When it Comes to Changing Company Culture, Some Brands Just Do It

This month, sneaker juggernaut Nike gave a few raises to its employees. 7,000 of them, to be exact. That’s no handful of peanuts. 

The decision was made in response to an internal review circulated by female employees last year about unequal pay and workplace misconduct. We give big ups to the women of Nike, who stood up and called out an improper, unfair system that was taking advantage of certain employees. 

It’s such a breath of fresh air in today’s business world. While it’s easy to roll your eyes at some brands’ wistful PR-driven attempts to show they care about equal pay, there’s nothing more authentic than shaking up the structure of your company to show employees the leadership truly cares.  

This is a very admirable move by Nike, especially after several executives were removed from the company due to alleged improper behavior. Hopefully, more industry-leading brands will follow suit and start to fix what many see as a broken corporate culture that doesn’t adequately or equally compensate people for the work they put in. 

Bravo, Nike. We tip our sneakers to you.