Underneath every great brand is a plethora of research, data and strategy. It’s not a stretch to say that the science of psychology also plays a big role in achieving an overall brand strategy platform. . Every detail of the brand is meticulously thought out with human behavior in mind. If it’s done well, you won’t even notice what happens behind the scenes to set your brand up for success. From color to social psychology, brands (and their creative agencies) use atrategy to create a lasting emotional connection with consumers, well, the good ones do.