Social addictions.

Social media has changed the way brands interact with consumers. As our relationships with brands increasingly reflect our personal ones, trust, more than ever, is key for sustained loyalty.  read more

In previous entries, we’ve examined the ways that a brand extends beyond a logo. Your brand is the emotional response it creates in a person and the catalyst for this response is the elements within your brand’s identity system. The key to successful brands read more

I’m sure this is not the first time you’ve heard about the importance of good Search Engine Optimization (SEO) for your brand’s digital presence. According to media company Fleishman-Hillard, 89% of customers begin their purchasing process via search engine. No matter the industry, if read more

Picking a name can seem like a daunting task. Whether it’s for your child, your band, your social media handle or your brand you know you have to get it right. Today we’re going to talk about the latter, your brand, since we are read more

I’m sure at this point most people are familiar with the arrow hidden between the “E” and the “X” in the FedEx logo. In fact, a lot of the most famous and recognizable logo designs have some sort of hidden symbolism embedded in them. read more

As we’ve mentioned before, a brand goes well beyond the logo and your website is a very important element in your overall brand’s identity system. Most likely your website is one of the first interactions potential customers have with your brand. Making a good read more

Underneath every great brand is a plethora of research, data and strategy. It’s not a stretch to say that the science of psychology also plays a big role in achieving an overall brand strategy platform. . Every detail of the brand is meticulously thought read more

Calling all members of the LGBT+ community with graduate degrees looking for job placement!  We have an awesome opportunity for you to link with one of our amazing non-profit clients, Reaching Out.  Our relationship with Reaching Out began in a very competitive RFP process read more

There are a few companies that are trying to correct America’s checkered history of overtly hurtful and racist imagery in branding, especially in packaged goods. Aunt Jemima, Mrs. Butterworth’s, Cream of Wheat and Uncle Ben’s are confronting an inevitable brand overhaul due to decades read more