Jul 26

To say Loui Pacheco is passionate would be an understatement. From the moment we had our first meeting, it was obvious the amount of work, emotion and passion Loui has put into his company and career. His success is a testament to this as he has become one of the most sought after Los Angeles based personal trainers and an ambassador for Lululemon. His energy and passion are contagious, to say the least. Team Oblique was beyond excited to partner with him on his branding efforts that are so close and dear to his heart.

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Jul 13

Your logo is not your brand…… but it’s still an important piece of the brand. That is to say, branding goes well beyond your logo. It is a mark of your brand, a visual representation, but the brand itself goes much deeper. Your brand is the emotional response that it creates in a person. Your brand is your voice, your mission, your values and the stronger these are the stronger of a brand you will have. In order to cultivate this emotional connection your brand needs clarity, distinction, and trustworthiness. 

Clarity in your brand’s voice means consistency. As we’ve mentioned in our last blog, being genuine is important for a brand as well as being consistent. The key to consistency is clarity. Having a clear vision as to who you are and the values that you carry are the cornerstones of building a successful brand.

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Jun 14

As another pride month comes to a close with a culmination of celebrations this past weekend, it’s wonderful to see some familiarity coming back into the world. Public spaces are reopening and rainbow flags and signs can be seen all across the city, inviting guests in to join the festivities.

 Over the last few years we’ve seen heated discussions about corporations changing out their normal brand colors for rainbows. With many in the community questioning their intentions and authenticity it certainly begs the question: Is this truly creating visibility and representation for the LGBTQ+ community? 

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Aug 14

Calling all members of the LGBT+ community with graduate degrees looking for job placement! 

We have an awesome opportunity for you to link with one of our amazing non-profit clients, Reaching Out. 

Our relationship with Reaching Out began in a very competitive RFP process that we are so proud to have won. We partnered with Twisted Simple to create a non-profit site design on par with Reaching Out’s mission to provide a safe space for LGBT+ individuals to come together as a community and support each other while navigating the daunting job placement journey that accompanies attending MBA programs. 

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Jun 25

There are a few companies that are trying to correct America’s checkered history of overtly hurtful and racist imagery in branding, especially in packaged goods. Aunt Jemima, Mrs. Butterworth’s, Cream of Wheat and Uncle Ben’s are confronting an inevitable brand overhaul due to decades of having a visual identity rooted in American racism. Momentum away from racialized branding has been growing for decades, but the Black Lives Matter movement has jolted these big brands into reality and rightfully has them thinking about the implications of using carryover tropes of the Jim Crow era to build brand loyalty.

 

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Jun 18

Everything has changed.

One minute your plan for an upcoming tradeshow is all set to go, and the next minute the mere prospect of large scale in person events is obsolete. This year has flipped everything on its head and has left many of us with the question, “What are we supposed to do now?”

 

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May 20

2019 taught us a few things about life–we say this reflecting five and a half months into 2020 and 9 weeks into quarantine. But, a big thing that 2019 showed us was the big power of irrationality and the positive effects that can occur when you take a leap of faith and chase an out-of-the-box idea to help your company grow. Irrationality led to the reimagining of vehicle design, global issues, and customer experience.

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Apr 23

A month into the Great Quarantine of 2020, COVID-19 has taught us (i.e. forced us) how to adapt in a remote age. One industry that’s been forced to “modernize” is the health space. Telemedicine has become increasingly relevant since the onset of our quarantine. However, telemedicine isn’t a new concept. It has long been considered an effective way for people to access their medical professionals from the comfort and safety of their own homes. What’s different about it now is that the quarantine has necessitated that more and more people and medical practices turn to telemedicine as a primary solution for their issues. Using a digital device, healthcare officials can diagnose, treat, prescribe and educate a patient that’s miles away (an adequate social distance) and not risk unnecessary exposure or inconvenience for people on both ends of the equation. So with this in mind, we’d love to highlight 2 of our clients. One who had to enter this space almost overnight: Tri-County Medical Center. And one who has been occupying it pre-Corona: Telespine

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Mar 31

It’s no secret that Janice, Founder of Oblique Design and Kelly, Account Manager for Oblique, embarked on an incredible journey in 2019 as they traveled the world with Remote Year and had the opportunity to work remotely in 12 different countries. 3 months have passed since their Remote Year program ended and their return to ‘normalcy’. Since the New Year, they’ve been able to reflect on their experiences and digest the lessons they’ve learned while abroad. We thought it would be useful to offer you some tips, insight, and context for how to run a branding and web agency on the road.

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Mar 13

Really good looking retail packaging might be the key to saving the environment. Hear us out. There’s a company called Loop, founded by Tom Szaky. It’s a global circular shopping platform that uses durable, recyclable containers in an effort to eliminate waste. Loop partners with well-known brands (ex: Clorox, Pantene) and offers their products in reusable containers that are either directly delivered to consumers or available via retail outlets. Once empty, the containers are then collected, cleaned, and refilled. It’s a modern day milkman model. Customers are loving it because the packaging is really cool and sleek, and just has a really great aesthetic overall. Some of their containers actually prolong the shelf life of the product and make it easier to enjoy. Take Haagen Dazs’s for example. Loop’s packaging for the ice cream giant keeps the product frozen and fresh longer and makes it easier to scoop out every last bite.

Loop requires a security deposit with each purchase to guarantee returns of the packaging. This deposit also affords companies leeway to invest in better packaging design. Through Loop, different product manufacturers become responsible for a durable container meant for multiple uses instead of a one-time use container to transport a product from the store to the home. In this model, the sustainable packaging design becomes an asset, not just a production cost, where traditionally the company is responsible for product delivery and the customer is responsible for the use and disposal of the product.

Szaky conducted customer research to really get to the grit of why customers were using Loop. The average price of everyday items are a lot higher. Surprisingly, ⅔ of the survey showed that consumers use Loop because of the creative packaging design and ⅓ because of sustainability efforts.

This “Loop Effect” shows that there are goods that are not price sensitive and that the modern day consumer holds aesthetics and sustainability extremely highly. This proves that eco-friendly packaging may be worth the investment as modern consumers are willing to pay the difference.. Loop has shown us that you can do good and look good too.