Dec 8

I’m sure at this point most people are familiar with the arrow hidden between the “E” and the “X” in the FedEx logo. In fact, a lot of the most famous and recognizable logo designs have some sort of hidden symbolism embedded in them. Symbolism is an important part of creating a logo concept. Whether it’s direct or indirect, incorporating symbols can communicate your brand to customers in an instant. Here’s a few examples of some of our favorite famous logo designs and the hidden symbolism behind the concept.

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Oct 27

As we’ve mentioned before, a brand goes well beyond the logo and your website is a very important element in your overall brand’s identity system. Most likely your website is one of the first interactions potential customers have with your brand. Making a good first impression is important to your brands success and good consistency across your entire identity system is key to creating brand loyalty.

So when’s the last time you evaluated your website? If it’s been a while, here’s a few signs you’re ready for a website redesign.

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Sep 21

Underneath every great brand is a plethora of research, data and strategy. It’s not a stretch to say that the science of psychology also plays a big role in achieving an overall brand strategy platform. . Every detail of the brand is meticulously thought out with human behavior in mind. If it’s done well, you won’t even notice what happens behind the scenes to set your brand up for success. From color to social psychology, brands (and their creative agencies) use atrategy to create a lasting emotional connection with consumers, well, the good ones do.

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Aug 14

Calling all members of the LGBT+ community with graduate degrees looking for job placement! 

We have an awesome opportunity for you to link with one of our amazing non-profit clients, Reaching Out. 

Our relationship with Reaching Out began in a very competitive RFP process that we are so proud to have won. We partnered with Twisted Simple to create a non-profit site design on par with Reaching Out’s mission to provide a safe space for LGBT+ individuals to come together as a community and support each other while navigating the daunting job placement journey that accompanies attending MBA programs. 

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Jun 25

There are a few companies that are trying to correct America’s checkered history of overtly hurtful and racist imagery in branding, especially in packaged goods. Aunt Jemima, Mrs. Butterworth’s, Cream of Wheat and Uncle Ben’s are confronting an inevitable brand overhaul due to decades of having a visual identity rooted in American racism. Momentum away from racialized branding has been growing for decades, but the Black Lives Matter movement has jolted these big brands into reality and rightfully has them thinking about the implications of using carryover tropes of the Jim Crow era to build brand loyalty.

 

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Jun 18

Everything has changed.

One minute your plan for an upcoming tradeshow is all set to go, and the next minute the mere prospect of large scale in person events is obsolete. This year has flipped everything on its head and has left many of us with the question, “What are we supposed to do now?”

 

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May 20

2019 taught us a few things about life–we say this reflecting five and a half months into 2020 and 9 weeks into quarantine. But, a big thing that 2019 showed us was the big power of irrationality and the positive effects that can occur when you take a leap of faith and chase an out-of-the-box idea to help your company grow. Irrationality led to the reimagining of vehicle design, global issues, and customer experience.

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Apr 23

A month into the Great Quarantine of 2020, COVID-19 has taught us (i.e. forced us) how to adapt in a remote age. One industry that’s been forced to “modernize” is the health space. Telemedicine has become increasingly relevant since the onset of our quarantine. However, telemedicine isn’t a new concept. It has long been considered an effective way for people to access their medical professionals from the comfort and safety of their own homes. What’s different about it now is that the quarantine has necessitated that more and more people and medical practices turn to telemedicine as a primary solution for their issues. Using a digital device, healthcare officials can diagnose, treat, prescribe and educate a patient that’s miles away (an adequate social distance) and not risk unnecessary exposure or inconvenience for people on both ends of the equation. So with this in mind, we’d love to highlight 2 of our clients. One who had to enter this space almost overnight: Tri-County Medical Center. And one who has been occupying it pre-Corona: Telespine

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Mar 31

It’s no secret that Janice, Founder of Oblique Design and Kelly, Account Manager for Oblique, embarked on an incredible journey in 2019 as they traveled the world with Remote Year and had the opportunity to work remotely in 12 different countries. 3 months have passed since their Remote Year program ended and their return to ‘normalcy’. Since the New Year, they’ve been able to reflect on their experiences and digest the lessons they’ve learned while abroad. We thought it would be useful to offer you some tips, insight, and context for how to run a branding and web agency on the road.

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Mar 13

Really good looking retail packaging might be the key to saving the environment. Hear us out. There’s a company called Loop, founded by Tom Szaky. It’s a global circular shopping platform that uses durable, recyclable containers in an effort to eliminate waste. Loop partners with well-known brands (ex: Clorox, Pantene) and offers their products in reusable containers that are either directly delivered to consumers or available via retail outlets. Once empty, the containers are then collected, cleaned, and refilled. It’s a modern day milkman model. Customers are loving it because the packaging is really cool and sleek, and just has a really great aesthetic overall. Some of their containers actually prolong the shelf life of the product and make it easier to enjoy. Take Haagen Dazs’s for example. Loop’s packaging for the ice cream giant keeps the product frozen and fresh longer and makes it easier to scoop out every last bite.

Loop requires a security deposit with each purchase to guarantee returns of the packaging. This deposit also affords companies leeway to invest in better packaging design. Through Loop, different product manufacturers become responsible for a durable container meant for multiple uses instead of a one-time use container to transport a product from the store to the home. In this model, the sustainable packaging design becomes an asset, not just a production cost, where traditionally the company is responsible for product delivery and the customer is responsible for the use and disposal of the product.

Szaky conducted customer research to really get to the grit of why customers were using Loop. The average price of everyday items are a lot higher. Surprisingly, ⅔ of the survey showed that consumers use Loop because of the creative packaging design and ⅓ because of sustainability efforts.

This “Loop Effect” shows that there are goods that are not price sensitive and that the modern day consumer holds aesthetics and sustainability extremely highly. This proves that eco-friendly packaging may be worth the investment as modern consumers are willing to pay the difference.. Loop has shown us that you can do good and look good too.