How Do You Like Me Now? Transforming 3 Brands.

What do an architecture firm, a law practice and a renewable energy company have in common? They all have a fresh new face to share with the world. The Oblique team has been busy these past few months rebranding and designing websites for DTJ Design; Garlington, Lohn & Robinson; and Able Grid Energy. We love that we have such a diverse client roster, because it pushes our team to take on new challenges and design within different realms on a daily basis. Read on to find out  how they’ve pushed us to think outside the box.


DTJ Design is an architecture, planning and landscape architecture firm with offices in Boulder, Atlanta and now Dallas. They design stunning spaces for all types of use, including residential, resorts, themed attractions and planned environments.  Some of their notable projects include Hard Rock Hotels, attractions at Universal Orlando Resort and Centennial Olympic Park. DTJ works across the globe enhancing lives and experiences through the spaces they create. They came to us with a brand that was over ten years old and asked for a refresh. We took their well-recognized brand and turned it on its head, giving them a bright, bold brand that speaks to their creativity and modern design aesthetic. Our biggest goal was to present their full portfolio of work in an easy to navigate, sophisticated, fun website. We also wanted to convey the company’s fun loving, hardworking culture. We think we achieved our goal, what do you think? Visit dtjdesign.com to see the result.

GLR is one of Missoula’s oldest and best-respected law firms. They’ve put in the work to build a solid reputation for their firm, but wanted to make it clear to Montana businesses that they’re an approachable, affordable option for everyone, not just large corporations and big-name businesses. They stand by their belief that the right lawyer should save you money, not be a costly expense. We designed a new logo that conveys the right amount of approachability and experience and gave them a website to match. The new website features easy searchability and a great user experience which allows visitors to quickly find exactly what they’re looking for. Not sure if they practice the type of law you need? You can quickly find a list of all practice areas on the Practice Area Landing Page. Looking for a lawyer with experience in your particular practice area, you can search their entire roster by name, practice area and experience level. Check it out for yourself at garlington.com.

Able Grid Energy is an energy storage company that was founded by a team of experienced renewable energy veterans. They’re growing fast, but needed a polished logo and website to convey their experience. How do you stand out in a booming industry? We selected colors that would convey professionalism and pop amongst their competitors. We selected imagery that demonstrates what they do, but isn’t cliché. We wrote copy that gives them a friendly, yet knowledgeable voice, much like how our client contacts communicated with us throughout the design process. We hope you like their new website as much as we do: ablegridenergy.com.

Oblique is recognized as a top website design company on DesignRush. We’ve now started work on two new websites for an industry-leading transcription company and one of the top 3D printer manufacturers in the U.S. What industry do you work in and how can we help you design your next website?