There are few things more memorable than a person’s voice. You could hear a voice you haven’t heard in 10 years and instantly recognize the face it belongs to. Every voice is different and your unique voice conveys who you are, or at least who you want people to see you as, to the world. We achieve this through our inflection, our tone and the things we say and how we say them. Just as we as people shape perceptions of who we are through our voice, brands connect with their fans and customers by creating a brand voice that appeals to their unique audience.
Think of your favorite brands and ask yourself why you love them. What is it about the brand that you connect with? Is it their dedication to a specific cause? Or the benefit you get from using their product? Or, is it simply that you love their personality and the way they just seem to “get you”? Good brands achieve all three. What you may not realize is that two of these three things are a part of the brand’s voice and have likely been carefully crafted in order to win your love. With that in mind, ask yourself just how important brand voice is. Would you love that brand so much if they didn’t support your favorite cause? Would you feel any affinity toward them if they didn’t seem like a brand you could trust? Yeah they’d have a great product, and maybe you’d buy it, but you might just as likely buy their competitor’s product, because you would have no sense of brand loyalty.
At Oblique, our sweet spot is creating brands. We design killer logos and come up with clever names and also help identify the brand’s voice. What would your brand be without a distinctive voice? Brand loyalty is more important than ever with so many competitors crowding the market in all industries. Without a voice to communicate to your customers, you risk being overlooked or forgotten when it comes time to make a purchase. Not quite sure what your brand voice would sound like? We’ll help you find it. We can’t wait to meet your brand and hear what it has to say.