Ginger Graham had a dream: to open a pie shop where people would gather to swap stories, laugh freely, and, of course, eat delicious pie. But when she teamed up with chef Deborrah Traylor to make the dream a reality, she had no idea how their simple vision would grow to become the Fort Collins culinary extravaganza that is Ginger and Baker.

Now a 20,000-square-foot community center with a bakery, restaurant, market, event space, and cooking school all rolled into one, Ginger and Baker’s story begins (as these stories often do) with humble origins. The century-old historic building that housed the Northern Colorado Feeders Supply has served the people of Fort Collins since 1905, when sheep and sugar beet farming formed the backbone of the town’s economy. Ginger and her team lovingly restored the two-story brick building to its former glory, and built an exquisite metal addition. The result is a striking blend of old and new, uniting Fort Collins’ agricultural past with its bright, shining future.

When it came time to create branding and designs for their venture, the G&B team approached several Colorado design firms to find the right fit before settling on Oblique Design. They shared their vision for a big-time eatery with a small-town feel, so that whether you’re grabbing a slice of pie at the Cafe, meeting friends for dinner at The Cache, or enrolling in a class at the Teaching Kitchen, you know you’re in good company.

We wanted every piece of the design package, from the typography to the color palette, to evoke the sensation that visiting Ginger and Baker is like visiting family, like listening to your grandma tell stories from way back when. To step into Ginger and Baker is to reach out and touch the very fabric of Fort Collins’ rich history.

Even the menu reflects these ideals. Featuring innovative offerings made from local ingredients, you won’t find any imported meat or seafood here. What you will find are dishes inspired by Northern Colorado’s bountiful rivers, fields, and farms, which change frequently to incorporate seasonal fare.

All this is to say, when Ginger and Baker chose us as their Colorado design firm and asked us to reinvent their brand, we knew we had our hands full. But branding is our bread and butter, so we felt confident that we could deliver designs that perfectly encapsulated what G&B is all about, and deliver we did: Our toolkit provided over 70 pages of logos, fonts, colors, patterns, and illustrations to be used both in print and online. We carefully crafted each element to embody the sense of community, comfort, and familiarity you get when you walk into Ginger and Baker—a feeling not unlike coming home.