A Glance in the Rearview Mirror Before Flooring it Into 2018

Lively, thrilling, and highly creative, 2017 was a wild ride for Oblique Design.

Once again, we dabbled in the restaurant industry as team Oblique won the pitch with Ginger and Baker, Fort Collins’ newest dining experience. While Ginger and Baker is, no joke, the destination to grab your morning coffee and pastry, they’ll keep you coming back for more. Whether it’s a casual lunch, an upscale dinner, an event in their stunning space, or a fine wine tasting in their well-stocked cellar, you’ll feel right at home. It’s a little raw here. It’s a lot real here. Built on tales told and yet-to-tell, Ginger and Baker is at the heart of it all. The Ginger and Baker team approached Oblique Design to evolve their brand and create a 70+ page toolkit to be used across all print collateral, marketing materials, packaging, and website design. We delivered, and have loved seeing our designs come to life.

In the technology and software arena, we collaborated with clients such as BDI, JNBridge, PUHL, and Instream Water. Check out our handiwork in BDI’s new logo and website; JNBridge’s product icons; PUHL’s logo (website launching in a few weeks); and Instream Water’s logo, video, and app. Not to toot our own horn too much, but we feel pretty great about the creative impact we’ve made on all of these brands.

Oblique excelled at naming new companies in 2017. With over 123 years of industry experience, Talon International easily tops our list. A leading supplier of customized zippers, managed trim solutions, and Tekfit Stretch Technologies, Talon International has a diversified customer base of 950+ manufacturers representing over 200 brands. Oblique Design had the privilege of renaming Tekfit, one of their main business units. The Tekfit technology transforms an otherwise non-stretchable fabric into one that’s incredibly flexible and comfortable. After legal approvals, trademark searches, and patent office requirements, Talon International settled on ADJUSTEC for their new business unit name.

Throughout the past year, we expanded our work in the beloved and burgeoning skincare industry. Package design is our passion, and we were crazy excited to work with both Bjorn’s Bees and Cause+Medic in 2017. Originally conceived in Sweden, Bjorn’s now makes their honey and bee-based skincare products right here on the Front Range. Oblique created seven package designs for Bjorn’s, including body lotion, toothpaste, salve, lip balm, and more. And speaking of salve, when it comes to CBD-infused body lotion, body oil, tattoo balm, and pain cream, Cause+Medic’s got you covered. Oblique worked with savvy CBD industry experts at Cause+Medic to create eye-catching and relevant packing in a super competitive retail space.

We’re psyched to say that 2017 was basically just one giant celebration of our 15 Year Anniversary. If you haven’t already, check out our previous blog entry to read an in-depth interview with owner Janice Ferrante. Discover her personal thoughts on the advertising industry and how branding is changing. Plus, you won’t want to miss her words of wisdom on moving forward as a boutique agency owner.

It’s been quite a year! We laughed, we cried, we kicked some butt. Team Oblique would like to thank each and every client for trusting us with not only your brand, but your company vision and future growth. We strive to make your lives easier, more insightful, and a lot more creative.

Cheers to a fabulous 2018!