Social addictions.
I don’t post just to post.
This is where I share the work behind the work. What’s launching, what’s shifting, and what actually matters in branding right now. The thinking, the decisions, and the details most people miss. No filler. No recycled takes. Just things worth knowing and ideas worth paying attention to.
It’s not constant. But when I’ve got something to say, it’s worth the read.
Getting Geared Up With Red Fox

Pushing yourself to the limit, and doing it in high functioning gear that withstands all the elements. That is what Red Fox is all about.
Living just a stone’s throw outside of Rocky Mountain National Park, the Oblique team appreciates all that the rugged mountains have to offer. And that means we also appreciate gear that keeps us safe and comfortable as we live our adventures. Because of this, we are so proud to partner with Red Fox as they begin to expand their presence in the United States. With their first US flagship store now open in Lyons, CO (just a 20 min drive from our office!) we are busy re-designing their blog site, developing an ad campaign and giving helpful hints on how to really wow store visitors.
Whether you’re climbing, camping, skiing or just enjoying nature, Red Fox has your back.
Summer’s almost here. If you’re in the Lyon’s area, stop by the new store and leave it up to the experts to get you all geared up!