Social addictions.
I don’t post just to post.
This is where I share the work behind the work. What’s launching, what’s shifting, and what actually matters in branding right now. The thinking, the decisions, and the details most people miss. No filler. No recycled takes. Just things worth knowing and ideas worth paying attention to.
It’s not constant. But when I’ve got something to say, it’s worth the read.
CanShed Logo Reveal!
Oblique teamed up with Boulder-based CanShed to create a new look and feel for their corporate logo. Using modular parts, CanShed is an outdoor enclosure for recycle bins, refuse cans, and compost carts. Their mission is to house these carts from winds and wildlife and at the same time beautify the nation by concealing these unsightly trash carts in a rugged, beautiful enclosure. With that in mind, Oblique designed this logo to represent the strength, precision and reliability of CanShed.