Social addictions.
I don’t post just to post.
This is where I share the work behind the work. What’s launching, what’s shifting, and what actually matters in branding right now. The thinking, the decisions, and the details most people miss. No filler. No recycled takes. Just things worth knowing and ideas worth paying attention to.
It’s not constant. But when I’ve got something to say, it’s worth the read.
BREAKING AWAY FROM THE CHRISTMAS CARD CLUTTER
In a digital world, perhaps we should reconsider sending Christmas cards through the mail. This family did it right! There isn’t just going to be a picture posted o the fridge of this family or, even worse, thrown in the trash. They are going viral! They realized they could get more people to pay attention if they sent out a family rap video. This is a great example of breaking through the clutter and being unique. What is your company doing today to break through the clutter?