Team Oblique

Janice Ferrante
Principal / Creative Director
Pieter de Waal
Advisor and Strategist
Natalie Legg
Senior Designer
Emily Headden
Account Coordinator
Janice Ferrante
Principal / Creative Director

Janice Ferrante has worked in advertising for more than two decades and she’s got skills and scars to prove it. Starting out at big agencies in New York and New Jersey, it didn’t take long for this Jersey native to realize that her ambitions weren’t destined to stay on the East Coast. Janice is one of the risk-taking, soul-seeking, wander-lusting few who hate to follow the status quo and want nothing more than to be happily immersed in new creative environments. (Sounds like a case for Colorado if you ask us.)

So in 2002, Janice decided that her passions for entrepreneurship and the outdoors would be best served in the company of Boulder’s famous Flatirons. She soon opened Oblique’s doors and has since been proudly serving clients in the automotive, healthcare, software, higher education, footwear, technology and renewable energy industries. Among others.

When she’s not standing at her computer, you can probably find Janice on her motorcycle, a yoga mat or feeding her diehard fixation with fashion. She’s also a lifelong learner who loves to explore the latest industry trends and an ardent traveler who daily integrates international influence into her daring designs.

Pieter de Waal
Advisor and Strategist

A viral video without a cat is like an Oblique Design without a Pieter de Waal—it just ain’t right. Words cannot describe how much we love having this guy in our corner to give top-notch insights to any client wise enough to listen. But words are all we have, so we’re sure gonna try.

Here’s why Pieter revs our engines so much: he comes fully loaded with 30 years of manufacturing, sales and marketing experience with a track record so legit it should be notarized. He’s a former Board Member and EVP of Global Sales and Marketing for BMW Motorcycles in Germany, as well as former VP of BMW of North America. He also spent time at a few other teeny-tiny companies you may have heard of: Mercedes Benz, Nissan and Zero Motorcycles. Pieter is super tech-savvy (re: he’s a civil and mechanical engineer), super spot-on (re: he’s driven success for small start-ups, big brands in international markets and more) and super fun (re: the former racing driver makes a plaything of anything on four and two wheels, knows his way around a golf course and speaks fluent German and his native Afrikaans).

Natalie Legg
Senior Designer
Hire Natalie Legg, they said. She has tattoos and makes her own kombucha and her brain is an embarrassment of design talent, they said. Well, we nabbed her, and boy are we glad we did. Not only does Natalie geek out on brand identity, packaging, web design and typography, but she legitimately enjoys laying out brand guidelines. We know, crazy. But  who are we to argue with a rare talent like that?

Throughout her career, Natalie has designed for massive companies like Gatorade, Quaker, Tropicana and Cover Girl, plus smaller startups (mostly of the organic, sustainable variety), including Ridge38, Love The Wild, Alpha Skincare and Little Secrets candy. Before getting her slant on here at Oblique, she was a senior designer at SMAKK where she worked her magic on SW Basics and Waggo, plus some dynamite digital stuff for Edox and kCura. When she’s not being all design-y, Natalie’s main hobbies are throwing ceramics on the wheel (like that scene from Ghost, but even sexier), camping, hiking, gardening and kicking it farm-style with her cat, six chickens and three dogs. Overalls optional.

Emily Headden
Account Coordinator

What makes somebody “the bomb”? To be honest, we really couldn’t tell you, but what we can say is that Emily Headden has “it”. This University of Colorado journalism grad has mad client management skills, knows her way around digital design and has responsive communication on lock. So yeah, she’s pretty much everything we could ever want in an account coordinator. Boom. There’s that bomb.

Emily has an inherent love of design. She geeks out on typography, layout, graphics and even code. HTML, CSS, SASS, SCSS, Suzy, JavaScript—you name it, she digs it. Before joining Oblique, she was a web intern at the Boulder International Film Festival, and during college, she worked as a branding student assistant at CU Boulder Strategic Relations. When she’s not making miracles on behalf of our clients, Emily loves to snowboard, practice yoga and make friends of the canine variety. She’s also seen every episode of Law and Order ever filmed, so needless to say, we’re glad we nabbed her. In fact, we probably would have used force if necessary. Talent like this doesn’t come along every day.