Team Oblique

Janice Ferrante
Principal / Creative Director
Pieter de Waal
Advisor and Strategist
Natalie Legg
Senior Designer
Kelly Van Woerkom
Account Manager
Janice Ferrante
Principal / Creative Director

Janice Ferrante has worked in advertising for more than two decades and she’s got skills and scars to prove it. Starting out at big agencies in New York and New Jersey, it didn’t take long for this Jersey native to realize that her ambitions weren’t destined to stay on the East Coast. Janice is one of the risk-taking, soul-seeking, wander-lusting few who hate to follow the status quo and want nothing more than to be happily immersed in new creative environments. (Sounds like a case for Colorado if you ask us.)

So in 2002, Janice decided that her passions for entrepreneurship and the outdoors would be best served in the company of Boulder’s famous Flatirons. She soon opened Oblique’s doors and has since been proudly serving clients in the automotive, healthcare, software, higher education, footwear, technology and renewable energy industries. Among others.

When she’s not standing at her computer, you can probably find Janice on her motorcycle, a yoga mat or feeding her diehard fixation with fashion. She’s also a lifelong learner who loves to explore the latest industry trends and an ardent traveler who daily integrates international influence into her daring designs.

Pieter de Waal
Advisor and Strategist

A viral video without a cat is like an Oblique Design without a Pieter de Waal—it just ain’t right. Words cannot describe how much we love having this guy in our corner to give top-notch insights to any client wise enough to listen. But words are all we have, so we’re sure gonna try.

Here’s why Pieter revs our engines so much: he comes fully loaded with 30 years of manufacturing, sales and marketing experience with a track record so legit it should be notarized. He’s a former Board Member and EVP of Global Sales and Marketing for BMW Motorcycles in Germany, as well as former VP of BMW of North America. He also spent time at a few other teeny-tiny companies you may have heard of: Mercedes Benz, Nissan and Zero Motorcycles. Pieter is super tech-savvy (re: he’s a civil and mechanical engineer), super spot-on (re: he’s driven success for small start-ups, big brands in international markets and more) and super fun (re: the former racing driver makes a plaything of anything on four and two wheels, knows his way around a golf course and speaks fluent German and his native Afrikaans).

Natalie Legg
Senior Designer
Hire Natalie Legg, they said. She has tattoos and makes her own kombucha and her brain is an embarrassment of design talent, they said. Well, we nabbed her, and boy are we glad we did. Not only does Natalie geek out on brand identity, packaging, web design and typography, but she legitimately enjoys laying out brand guidelines. We know, crazy. But  who are we to argue with a rare talent like that?

Throughout her career, Natalie has designed for massive companies like Gatorade, Quaker, Tropicana and Cover Girl, plus smaller startups (mostly of the organic, sustainable variety), including Ridge38, Love The Wild, Alpha Skincare and Little Secrets candy. Before getting her slant on here at Oblique, she was a senior designer at SMAKK where she worked her magic on SW Basics and Waggo, plus some dynamite digital stuff for Edox and kCura. When she’s not being all design-y, Natalie’s main hobbies are throwing ceramics on the wheel (like that scene from Ghost, but even sexier), camping, hiking, gardening and kicking it farm-style with her cat, six chickens and three dogs. Overalls optional.

Kelly Van Woerkom
Account Manager

Stop and smell the sweet aroma of your every need being met because Kelly Van Woerkom’s in the house, and getting-it-done is her middle name. Actually, it’s Laurel, but you catch our drift. This client service savant never shies away from a challenge and she speaks 2.25 languages (konnichiwa to you) so as far as we’re concerned, she pretty much has it all.

Kelly is as curious as she is professional, which probably has something to do with her stellar resume. After serving agency gigs in Denver and Chicago, the Rocky Mountains beckoned her back with promises of hiking, skiing and proximity to family. Kelly’s already summited ten of the state’s 14ers, plans to nab all 53 before she croaks, and has visited 25 countries—but her sense of adventure doesn’t end with the outdoors. Her career has seen its share of exploration too, including clients in healthcare, education, government agencies, non-profits, technology, fast casual restaurants and furniture. So, if you’re ever in the ‘hood, come say hi to Kelly. She’ll be the one checking to-dos off her list at breakneck speed with a 185-pound newfoundland at her feet.