To say Loui Pacheco is passionate would be an understatement. From the moment we had our first meeting, it was obvious the amount of work, emotion and passion Loui has put into his company and career. His success is a testament to this as he has become one of the most sought after Los Angeles based personal trainers and an ambassador for Lululemon. His energy and passion are contagious, to say the least. Team Oblique was beyond excited to partner with him on his branding efforts that are so close and dear to his heart.

Loui began his career as a professional dancer at age 17. This love of dance and music is something that he has carried with him throughout his journey and incorporated into his fitness programs. His approach comes from a place of love with a supportive leadership and his results extend far beyond physical fitness. His vision is to empower people to live their lives to the fullest. According to Loui, there are no shortcuts to greatness. Oblique worked closely with Loui by creating a strong name, logo mark and brand that appears on websites, environmental graphics, apparel and social media outlets.

We had several strategy sessions with Loui to truly understand his vision and identity before beginning the naming and design process. We landed on a solution that is a highly simplified, memorable overall brand identity. The name Anthem and strong triangle shaped logo represents a solid foundation with an upward trajectory to reach your goals. You can see our final solution in our portfolio(link).

If you’re looking for a visual identity that matches your passion and values, we’d love to hear your story!

Learn more about Loui and Anthem and check out our work in action on instagram @louipacheco and @feeltheanthem.