A decade ago, the biggest slap to the face to designers came in the form of the 5 dollar logo from Fiverr or 99Designs. Fiverr and 99Designs are online market places that offer various creative services online for very little money with quick turn arounds. Sounds like a good idea, right?

Well, it’s a bit more complicated than that.

To unpack why you should instead invest in an experienced graphic designer to create custom logo design and branding, you must understand the importance of a logo to your business.

What is the purpose of a logo?

A logo represents your customers’ first impression of your company, product or service. It leverages an emotional connection between them and your brand. It is the foundation of your brand, as all of your collateral in some way reflect the same message that your logo should. It is unique to YOU and only YOU.

Generally, the reason Fiverr logos go for so cheap is because they reflect stock images and cookie cutter logos. The cheap price and quick delivery are a direct reflection of the quality you would receive if you buy into their business model.

If you’re not convinced, try this little experiment. Pay more attention to logos for a week or two both online and offline. You’ll start to notice just how many of them are similar, forgettable, and often have little to do with the company. Those are the results of ‘cheap and fast’ design options.

Why does good logo design take time?

Quality logo design takes time. Research, strategy, and drafting sketches are just the bare minimum of what goes into designing a logo. It takes a whole team of strategy and design experts to collaborate and ensure the best possible solution for each branding problem. In that regard, aligning your mission, vision, and positioning statements with a larger visual identity requires both time and experience. With that time, obviously comes cost.

Fiverrr logos are very inexpensive, underpriced, and have a suspiciously quick turnaround time in order to purportedly align all the required elements of logo creation. It’s the dichotomy of quality versus quantity.

You want a skilled team of industry professionals who can guarantee something created that is unique to you with full knowledge of your industry and your organization’s place in it. You want high quality. You want original killer design because it is the ‘face’ of your brand and business. A logo represents YOU, and you deserve the BEST.

If you are looking for high-quality custom logo design, Oblique has a very strong track record of creating amazingly eye-catching logos. You can check them out on our website. Shoot us a line if you are in need of a new logo or if you’re realizing that you need to up your game with a logo redesign.