At Oblique Design, we love it when past partnerships turn into future collaborations. That’s exactly what happened with Honey Rock Landing, a certified organic, regenerative farm nestled along a beautiful river in Delta, Colorado. We first partnered with them to develop their logo and a wide range of packaging, including egg cartons, honey jars, and peach product boxes. Their commitment to sustainability and taste left a lasting impression.

When Honey Rock Landing launched its newest venture, Colorado Juice Company, it turned once again to Oblique for creative support. Building on the trusted relationship we had developed, they asked us to design the new company’s logo, as well as packaging for their first two products: a peach Bellini mix and a popsicle sleeve.

Our design journey began with a focus on capturing the essence of Colorado Juice Company—fresh, vibrant, and joyful. We worked closely with the founders to design a logo that not only represented their brand identity but also resonated with their target audience. The final result is a clean, approachable logo design that reflects the natural beauty and bold flavors of Colorado.

From there, we moved into packaging design. For the Peach Bellini Mix, we created a look that feels both elegant and playful—something that evokes the fun of entertaining while still showcasing the product’s organic roots. The popsicle sleeve called for a different kind of energy: cool, refreshing, and full of summer vibes. Our goal was to create packaging that made each product feel like an invitation to enjoy simple, delicious moments. Colorado Juice Company plans to serve the popsicles to students during lunch in the upcoming 2025 school year.

These projects are just the beginning. Colorado Juice Company plans to roll out 4-5 more products this year, and we’re thrilled to continue supporting them as their brand evolves. As with our past work for Honey Rock Landing—including designs for blackberry jam, honey jars, egg cartons, and more—we’re committed to creating packaging that reflects their values of sustainability, wellness, and community connection.

What makes this collaboration even more meaningful is Colorado Juice Company’s deep commitment to environmental responsibility. Nestled on a certified organic farm in Delta, Colorado, Honey Rock Landing employs regenerative and organic methods to produce the healthiest, tastiest fruits, vegetables, and other products. Their rigorous evaluation of every practice—from employment to energy use—ensures that they meet the highest standards of sustainability. As stated on their website, they continually seek innovative technologies that are not only greener but also promote health and efficiency for their employees and consumers. It’s a mission we’re proud to support through thoughtful, intentional design.

From farm-fresh produce to innovative juice products, it’s been an honor to bring these ideas to life visually. We believe great design doesn’t just look good—it tells a story, supports a mission, and helps good things grow.

Stay tuned as we continue our creative journey with Colorado Juice Company. More beautiful, sustainable packaging is on the way—and we can’t wait to share what’s next. 

Whether you need branding, website design, or packaging design, get in touch. We’re ready to hear about it!