You know that moment when you go to a website and can’t figure out how to navigate it, and then all of a sudden that business is dead to you?
Well, that’s a dramatized version of what happens when you encounter bad user experience (UX). Your attitude about the whole product or business in its entirety is shifted by a friction-filled, almost antagonizing website. No one wants that.
In order to avoid that worst case scenario, you need a plan in place to ensure a consistent, seamless, user experience across all of your platforms and products. This plan, or UX Strategy, is the conceptual roadmap for how and why your products and website are going to keep people coming back for more.
To create a UX strategy that is rock solid, you’re going to marry a throuple. It’s not as saucy as you might think, but it’s what our Boulder interactive design and development team does for each website we work on. This ‘throuple’ is the intersection of data, people on your team, and functionality success measurements. This sets the conceptual foundation for all your products, websites, and platforms that will motivate and unite different teams and projects. It’s your map.
Good UX Strategy defines all aspects of user experience before the design phase of your project. In the long run this will help you keep up with user behavior patterns and stay in touch with your customers.
Ultimately, having a great UX Strategy is going to help you have a successful website that people enjoy using. It will also provide you with a foundation to fall back on when you get stuck and a direction to aspire towards when you are in a groove. Who doesn’t want that?
If you don’t know where to start when coming up with a UX Strategy or want a refreshed plan, we’re the design firm for you. We work with clients from all around the country, but take note, we’re a Boulder creative agency through and through.