When businesses first started using the web to connect with customers, they didn’t have to create beautiful web pages. They didn’t need to cater to mobile devices. If loading a website led to the sound of your dial-up ringing for a few minutes, customers were willing to wait.
But times have changed and our internet speeds have gotten faster. The days of walls of Comic Sans text and multi-colored rainbows tabs are long gone. Now, having a visually appealing website that your customers navigate seamlessly can be the difference between them choosing you over a competitor.
Your customers know what a great online experience is and if you’re not providing that, it’s time to make some changes. If you’re struggling to improve your website’s user experience, we’ve made a list of a few things you should consider when undergoing an overhaul.
If your website doesn’t work, how are your customers supposed to use it? Your website needs to function the way it’s supposed to and load quickly, no matter what device your customer is using. Many companies neglect to update broken links and videos regularly. Diligent teams will check for updates every 3-6 months. Put user experience at the forefront of your web design so you can create a website that exceeds your customer’s expectations.
Content is king and it always will be. Content drives sales, increases your traffic, and engages your customers. Adding website copy, photos, and videos consistently to your website can help you rank higher in search engines so you can reach more potential customers. One thing to consider is that Google changes their algorithms all the time, so it’s important to keep up with their trends and optimize your website’s content for their search requirements. Most importantly, focus on adding content that is relevant, informative, and engaging to your customers.
When you add content to your website, it should help to convey your brand’s tone and image. Every brand has a voice and your messaging conveys your brand’s story. Every piece of copy on your website blog posts, slogans, headlines should work to express your core message. You should have a call-to-action on every page of your site, encouraging visitors to engage with your brand.
Your website is often the first interaction that your customer will have with your brand so you need to ask yourself what it conveys. Is your brand dated and lackluster or have you created a business that’s innovative and capable? If you want your customers to think it’s the latter, you need a website that’s both functional and beautiful. Design is just as important as user experience. At Oblique we work with brands to create web pages that are engaging and interactive. Kick-ass design and seamless usability are paramount in our eyes. We understand that your customers expect an exceptional digital experience and we want to help you provide that.
It’s time to think strategically about your web presence. If your website needs an update, contact us to learn more about how we can work with you to create a website that reflects your brand.