Lisa Smith-Batchen and Run the Nation


Creating smart and impactful design to empower those around us is what we here at Oblique design do best. We are so lucky as a small Boulder design agency to have been a part of many incredible organizations all over the world. Working with Lisa Smith-Batchen and Run the Nation has been no different and has again reminded us why we are so passionate about the design we do and the impact it has.

Lisa is attempting to run 3,100 miles across America starting on March 22, 2016. Her goal is to beat the men’s current record of 46 days and 8 hours. To break the current record, Lisa will have to cover more than 50-68 miles per day, an amount that seems nearly impossible to most. But most people aren’t Lisa.

Over the course of her running career, Lisa has completed 35 ultra marathons (greater than 50 miles), over 90 marathons and has received 5 ironman championships. But most notable, Lisa has raised over $2,000,000 for charity through racing. Continuing her passion to help those in need, Run the Nation is partnering with St. Jude Children’s hospital and will be raising money for the cause throughout the race.

Lisa approached Oblique about creating a custom website design for her race so that the public could follow, support and share her progress. We of course agreed to help and created an interactive website design that allowed for weekly updates, progress videos, and access to sponsorship. We are truly amazed every day by Lisa and her commitment to helping others and are so excited to be a part of this amazing event. Check out the site coming soon!