Social addictions.
I don’t post just to post.
This is where I share the work behind the work. What’s launching, what’s shifting, and what actually matters in branding right now. The thinking, the decisions, and the details most people miss. No filler. No recycled takes. Just things worth knowing and ideas worth paying attention to.
It’s not constant. But when I’ve got something to say, it’s worth the read.
Oblique Design Rebrands Novo Properites

Oblique Design recently partnered with Boulder, Colorado real estate and property management firm, Novo Properties for a company re-brand. Novo is a boutique real estate company, formerly known as DDM Property Services, that provides both brokerage and property management services. With a focus on personal attention and a superior level of service, Oblique felt a true connection to the company’s vision and business practices. So when they decided to re-brand themselves to Novo Properties and needed an accompanying logo and website design, we were thrilled they asked us to be their agency partner.
We designed their smart logo to give their new brand an identity that is professional, personable, savvy and confident. We used colors that command attention, but still maintain a sincere level of approachability.
We’re excited to bring this new brand identity to their website.