Social addictions.
I don’t post just to post.
This is where I share the work behind the work. What’s launching, what’s shifting, and what actually matters in branding right now. The thinking, the decisions, and the details most people miss. No filler. No recycled takes. Just things worth knowing and ideas worth paying attention to.
It’s not constant. But when I’ve got something to say, it’s worth the read.
Oblique Partners With Shames Construction

Oblique is excited to work with our first woman-owned construction company! In an industry full of men, Carolyn Shames has built her company to be uniquely qualified in national retail, big box construction management. With care and commitment in mind, she has proven success and is now ready to update the Shames brand to be smart, clever and cutting-edge. The Shames Construction team reached out to Oblique for a rebrand and after hearing their story we are eager to create their website as well. Check back soon to see Shames Construction’s new logo and tagline!