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This is where I share the work behind the work. What’s launching, what’s shifting, and what actually matters in branding right now. The thinking, the decisions, and the details most people miss. No filler. No recycled takes. Just things worth knowing and ideas worth paying attention to.
It’s not constant. But when I’ve got something to say, it’s worth the read.
Outlast Selects Boulder Creative Agency Oblique
Oblique has been appointed agency of record for Outlast Technologies, Inc., the worldwide leader in phase change materials and applications. Outlast® created heat management technology originally developed for NASA that enables any textile to absorb, store and release heat. Outlast® technology proactively responds to changes in skin temperature to manage heat and reduce moisture for everyday comfort. Oblique is thrilled with the opportunity to work with such a unique technology and great team of people. Oblique was selected to help the brand continue its growth in the marketplace. Excited about the new relationship, we can’t wait to get started!