Social addictions.
I don’t post just to post.
This is where I share the work behind the work. What’s launching, what’s shifting, and what actually matters in branding right now. The thinking, the decisions, and the details most people miss. No filler. No recycled takes. Just things worth knowing and ideas worth paying attention to.
It’s not constant. But when I’ve got something to say, it’s worth the read.
Quality. Design. Style.

Providing a hip, comfortable alternative for modern men who want underwear that fits their lifestyles and their bodies, baskit makes gear that fits well and has a bit of style. Oblique is thrilled to handle baskit’s package – I mean – design their packaging! Creating consistent packages for all of their collections, Oblique will help the brand stand out on the shelf and be the forefront in mainstream, premium underwear.