Social addictions.
I don’t post just to post.
This is where I share the work behind the work. What’s launching, what’s shifting, and what actually matters in branding right now. The thinking, the decisions, and the details most people miss. No filler. No recycled takes. Just things worth knowing and ideas worth paying attention to.
It’s not constant. But when I’ve got something to say, it’s worth the read.
Oblique Goes High Fashion with Bettye Muller
Oblique entered into the fashion industry after a visit to the MAGIC show last year in Las Vegas. We came home with a heel-kicking project from shoe fashionista, Bettye Muller, to design a new direct mail campaign and website. Attracting modern-day blondes from Katie Couric to Cameron Diaz, Bettye’s footwear has hit high fame. It has been more fun than imagined working with such a personality/brand and the new site will showcase her spring line with flair and grace.