11_22_2010

Oblique Goes High Fashion with Bettye Muller

Oblique entered into the fashion industry after a visit to the MAGIC show last year in Las Vegas. We came home with a heel-kicking project from shoe fashionista, Bettye Muller, to design a new direct mail campaign and website. Attracting modern-day blondes from Katie Couric to Cameron Diaz, Bettye’s footwear has hit high fame. It has been more fun than imagined working with such a personality/brand and the new site will showcase her spring line with flair and grace.