Social addictions.
I don’t post just to post.
This is where I share the work behind the work. What’s launching, what’s shifting, and what actually matters in branding right now. The thinking, the decisions, and the details most people miss. No filler. No recycled takes. Just things worth knowing and ideas worth paying attention to.
It’s not constant. But when I’ve got something to say, it’s worth the read.
BMW Motorrad Is Everywhere!
In June of 2008, Oblique presented its capabilities presentation to BMW of North America and BMW Motorrad (the leading motorcycle manufacturer according to the Motorcycle Industry Council, Jan. 2010). As a result, the list of projects awarded has grown to include nearly 100 interactive banner ads, dealer sell sheets for all motorcycles, multiple POS/POP marketing materials, social media analytics and just as impressive: the print ad campaigns for Motorrad for 2009 and now 2010. Pick up any monthly motorcycle publication to check out a BMW ad, browse our portfolio section on our site, or visit a Motorrad dealer showroom and take a look around!