brand-strategy

BRAND STRATEGY:
FROM INSIGHT TO AH-HA MOMENT

Your story is our inspiration. There’s really no other way to put it. So the more we know about you, your organization, your pain points, your vision, your goals, and your competition, the more powerful and prominent we can make your position in the great wide world of brands.

Whether you’re a spanking-new start-up trying to get your name out there for the first time (Look at me! Look at me!), or an established brand that’s just become a little tired in the space (Yaaawn…), we are here and happy to help. The Oblique team will guide you as you discover your unique difference or hit the refresh button to reposition your business with an injection of new inspiration—not to mention a workable plan.

TELL US ABOUT YOUR PROJECT

// BRAND STRATEGY AUDIT

The first step in our process is intelligence gathering–rapidly building a foundational knowledge of your business, brand and customers.

During this process we focus on:

  • Strategic Targets
  • Frame of Reference
  • Brand Equities
  • Customer Value
  • Business Objectives
  • Customer Insights

// BRAND DEFINITION

Here’s where your story comes together. In this phase, we define your brand’s
purpose, values, personality and positioning. As well as the most compelling
reason for customer choice: your brand promise.

What we explore:

  • Brand Mission, Vision, Ambition
  • Brand Purpose, Values, Personality & Positioning
  • Brand Promise
  • Point of Difference
  • Functional Benefits
  • Experience Tenants

// CREATIVE AUDIT

A strong brand identity should reflect where you’ve been and where you’re going. Our creative audit helps us determine key strengths of your current look, so we can refresh it, while retaining its current equity.

We’ll dive into your brand’s existing design elements to:

  • Identify brand sign posts
  • Identify equity colors / graphic elements
  • SWOT analysis of current logo + graphic standards

// INTERNAL STAKEHOLDER INTERVIEWS

Key internal stakeholder interviews act like a temperature gauge for your brand. They provide insight into its present state, while helping to define your mission, vision and ambition for the future.

Key Internal Stakeholder Interviews provide insight into:

  • Current brand perceptions
  • Brand opportunities
  • Brand strengths and weaknesses
  • Areas of optimization
  • Regional differences
  • Key themes across your organization

// CUSTOMER INTERVIEWS

Why do your customers buy? What motivates them? And how does your brand deliver value for them? By understanding these motivators, we develop insights that connect your brand and your business strategy to your customer.

// BRAND DEVELOPMENT WORKSHOPS

A strong brand comes from within. And no one is more equipped to bring it to life than you. That’s why we facilitate hard-working, brand strategy development workshops.

These full or half-day collaborative, work sessions give you the opportunity to refine, prioritize and align on the key strategic decisions that lay the groundwork for defining your brand.

How it works:
Before we set out, we’ll work with your team to determine the key success factors for your session. Then we’ll design and lead a set of targeted exercises–along with group discussion capture–that meet your goals and drives the group’s decision process forward.

Actionable takeaways:
Following the workshop, we’ll synthesize the output into a group of concise tools for your approval and wider organizational use.

// MESSAGING

Articulating clearly and competitively, what your brand offers is the ultimate goal. Once we’ve defined your brand, we develop useful messaging tools for internal and external communications.

Messaging Tools:

  • Brand Pyramid
  • Brand Story
  • Brand Character/Tone of Voice
  • Messaging Maps
  • Copywriting Guidelines
  • Customer Personas
  • Tagline Development

// OUR APPROACH

WE KEEP IT REAL
We won’t tell you what you want to hear. We’ll tell you what we think.

WE LISTEN
What do you want? What do you expect? What are your concerns and wildest dreams? We want to know.

WE ARE OBSESSIVE
We are a team of high-end idea people and detailed executors.

WE ARE DRIVEN BY INSIGHTS
We monitor news and trends, research your competition and analyze data to uncover new opportunities.

WE ARE REVOLUTIONARIES
We’ll challenge the way you think about your brand. And we’ll challenge ourselves to push your brand to new heights.

CHECK OUT OUR CASE STUDIES