Standing out in a crowd.
Influencing your identity with distinction.
Your brand represents who you are as an organization and illustrates what makes you different from everybody else. This one thing, your brand, is the single most important way to tell a consumer, “Hello. This is what I stand for and here’s why we should be friends.”
We have a lot of clients wondering about the difference between logos and brands, and the answer is simple: your logo is only part of your brand. You can trust Oblique to make you a mighty fine logo—but we definitely don’t stop there.
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Logo Design
At Oblique, we ground our logo design in three questions: (1) Is it simple and memorable? (2) Is it relevant to for the brand and industry? (3) Is it clever? And then we add our subtle, signature edge. We know that logos have a big job to do. They need to draw people in and convey your brand’s purpose and personality. They have to connect with your target audience and communicate “you” in a single glance. It is a process and it takes time, vision and purpose—qualities Oblique happens to have in spades.
Naming & Taglines
Our team will collaborate with you to strike gold in the name game. Oblique will collaborate with your team, diving deep into the realm of naming from A to Z. We’ll explore every avenue, leaving no stone unturned. Once we’ve landed on the perfect name, we’ll accompany it with an on-point tagline that adds depth and clarity to your business.
If you are like most of our clients, you’ll want to trademark it to protect your new baby.
Brand Guidelines
Brand guidelines are a collection of rules that precisely state how to use predefined visual and verbal elements of your brand across all touch points. The three main benefits that guidelines bring to your brand are: consistency, recognition, and cohesiveness. When utilizing brand guidelines on a regular basis, your brand will become uniform and the public recognition will be instant. These set of rules and recommendations will govern the usage of logos, colors, typography, imagery, and messaging. A brand guideline is a powerful tool that can quickly turn an ordinary brand into an exceptional one.
Stationery Suites
Just for the sake of argument, let’s say you have the perfect name, logo and tagline. Now we can set you up with a stationery suite that includes all the fixings: professional business cards, letterhead, envelopes, email signatures and anything else you might need for your day-to-day business. We’ll also be your guiding light as you select premium stocks and a reputable printer—we’ve got plenty of recommendations. This cohesive set of materials will promote your brand with exceptional polish and prove that you’re not only legit, but also awesome.