Medical website design has a very clear look and feel, but that’s not what Dr. Sonja Stilp was after. She’s the sports medicine and spinal health physician who founded RISE with the goal of helping patients achieve their performance potential in fitness and life.

While working with Dr. Stilp in an intensive discovery phase, Oblique named her company RISE, an acronym for Restore, Innovate, Strengthen and Empower. For the logo design, we took a clever approach to show an abstract spine as the letter “I” in RISE. And yes, the logo looks like the typography is actually rising. For RISE’s new website design, Oblique represented both her sports medicine expertise and the high energy lifestyle she’s passionate about protecting.