The new Uber of towing. PUHL connects stranded drivers with the closest help possible for a fast, convenient roadside experience. Their goal is to provide a safe, consistent, simple, and efficient way for stranded motorists to engage nearby, vetted tow providers at a reasonable cost. This new On-Demand Roadside Assistance, transforms the towing industry into a safe, reliable, efficient and organized mechanism.

Oblique helped PUHL with a name, tagline and brand that kept it light-hearted and approachable. Because breaking down on the side of the road is never fun.