Following a competitive pitch process, Oblique secured the project to design a dealer consumer catalogue for the new Lexus IS F vehicle. Teaming up with producers from Los Angeles and leveraging Oblique’s photographer from Germany, we crafted a brochure that garnered attention throughout the automotive industry.

Despite the tight deadline of just 45 days to complete the entire brochure, which encompassed original photography captured in downtown Los Angeles and two distinct racetracks in California, the outcome exceeded expectations.

Apart from cityscapes and racetrack images, our photoshoots encompassed a wide range of scenes, spanning from intricate interior shots to exhilarating outdoor drives along winding country roads.