Handcraft Kitchen & Cocktails

Oblique worked with Handcraft Kitchen & Cocktails to prepare for their 2015 opening in New York City. The restaurant interior uses warm woods and recycled materials that compliment the American comfort food they serve. Designing a logo for a New York City restaurant is a lot of fun. It’s also very tricky. With an endless number of dining options in NYC, it was important that we designed the Handcraft Kitchen & Cocktails logo to not only stand out, but to convey the restaurant’s personality. We stayed within a black and white color palette and then added some texture to provide a warm and rustic feel.