DTJ Design

Our friends at DTJ Design first came to us looking for a full-fledged brand refresh. We immediately hit it off, because, well, we’re all designers. DTJ Design is an award winning Boulder firm that specializes in planning, architecture and landscape architecture. They work on projects across the globe in a wide variety of project categories. They even design theme parks. Fun, right!? 

Oblique conducted a brand strategy workshop for the DTJ team. We got to the heart of their brand architecture, positioning statement, brand story, and tone of voice. The workshop molded their updated personality, which we infused into the new website creation and newly developed logo.

And what a completely new logo it is! Two major cultural theme that we wanted to convey for this brand were “fun” and “creative”. The bright, bold color palette conveys this and the modern, highly designed type treatment screams “design.” When it was time to design marketing materials and the website, we took the square which marked the dot in the “J” in the logo and used it as a design element throughout.  

We couldn’t be happier with how this brand refresh turned out and the opportunity their team has given us to splash it all over everything  imaginable: stationery, hoodies, project brochures, PPT templates and even on the walls of their offices