Oblique was challenged to create the branding for a new commercial real estate broker in Boulder, Colorado. They positioned themselves as a unique team committed to helping businesses make the best commercial property decisions, with no hidden costs or agenda. Their team wanted to stand out in a saturated marketplace, presenting themselves as bold and approachable. With those key elements in mind, Oblique developed the company name, BOOM Properties.
With a confident and strong name like BOOM, they needed professional and trustworthy branding to accompany it. Our team developed the BOOM Properties logo, stationery (business cards, envelopes, and letterhead), and compiled brand guidelines. The overall branding strategy and identity has become a very recognizable addition to properties in our community, and Oblique is excited to have been part of the brand development. Visit the site.