BackLab is a physical location with health coaches and physical therapists that work with patients to alleviate back pain. Through BackLab, you can have online access with your physical therapist, personal health coach, and an activity plan to help you get better and stay better. BackLab makes relieving back pain as simple as visiting their site and setting up an appointment. Oblique helped to create the BackLab brand identity as well as designing their website. Visit the site.