Anthem is a full service fitness company providing both virtual and in-person classes, workshops and seminars to the Los Angeles area and beyond. Founded by the highly driven Loui Pacheco, Anthem’s focus is on showing one’s full capabilities and maximizing potential by providing the tools to empower people to live their lives to the fullest. 

Loui is a very passionate, driven and disciplined individual who is no stranger to the climb to success. As a personal trainer, group fitness instructor and Lululemon ambassador, his personality, much like his program, is straightforward with no B.S. According to Loui, there are no shortcuts to greatness. Oblique worked closely with Loui to embody these traits in a logo mark for Anthem. The solution is a highly simplified, memorable mark that represents the climb to reach your goals as shown by the strong, solid foundation with an upward trajectory.