All posts by Oblique Design

Client Spotlight: Cause+Medic

Our client Cause+Medic has a special place in our heart. The mother of Founder, Hugh Huffaker, was suffering chronic pain due to multiple sclerosis, and Hugh wanted to create a CBD cream that would help alleviate it. What resulted was Cause+Medic, you may have heard about them in Forbes, Organic Spa Magazine, or Dope Magazine. 

Upon product launch, Oblique was asked to do the original creative package design oriented towards the ‘everyday’ consumer. Our designs were colorfully eye catching and dynamic. As Cause+Medic began to gain more clout in the massage world, high end spas started to pick up on all of the hype. Soon enough, the Four Seasons wanted in on the action and requested that these massage oils be used in almost every one of their spas worldwide. This called for a complete packaging redesign. Oblique was on the case again, this time redesigning the original packaging to be more sophisticated and sleeker to appeal to high end clientele. 

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7 Tips on Creating the Perfect Tagline

“Just Do It” 

“I’m lovin’ it.” 

“We bring good things to life.”

You hear these phrases and you just know to whom they belong before we even have to tell you. In case you didn’t, “Just Do It” is Nike’s tagline, “I’m lovin’ it” was coined by McDonald’s and “We bring good things to life.” is GE’s famous tagline. So why can we remember them in a split second?

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CLIENT SPOTLIGHT: House Majority Leader’s Office

We’re about to toot our own horn here! Beep beep. 

Recently, we designed a logo and infographic for the House Democrats’ Member Online All-Star Competition. That’s right, we said THE HOUSE OF REPRESENTATIVES!  We wanted the competition logo to stand out and denote a fun creative pursuit (gaining social media followers- the competition’s objective) and we were also tasked to design an infographic to display the competition winners for this year and all past years in a fun and engaging way; and we did so with pride!  Continue reading

Consumer Product Packaging – What Stands Out on the Shelf

Picture this: you’re walking down the cereal aisle in a Target and you’re watching boxes of cereal fly by like you’re spinning the wheel on Wheel of Fortune. Suddenly, your eye stops wandering and it lands on a box that stands out against the rest. How did they do this? How can one creative packaging design stand out in a very competitive market? Well, we’ll give you a few pointers to help you through the design process.

 

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Non-Profit Website Design: Reaching Out MBA

Calling all members of the LGBT+ community with graduate degrees looking for job placement! 

We have an awesome opportunity for you to link with one of our amazing non-profit clients, Reaching Out. 

Our relationship with Reaching Out began in a very competitive RFP process that we are so proud to have won. We partnered with Twisted Simple to create a non-profit site design on par with Reaching Out’s mission to provide a safe space for LGBT+ individuals to come together as a community and support each other while navigating the daunting job placement journey that accompanies attending MBA programs. 

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Oblique Giving Back: Think Before You Fly

Jake Pates is the coolest 21 year old we know. Olympic Snowboarder, nonprofit founder, Brain Health Activist, and Oblique Client. Born and raised in Eagle, Colorado, Jake began snowboarding as a little kid. By 8 years old, he was with USASA, which gave him the opportunity to create a career for himself in professional snowboarding. Over the past 14 years, Jake has had multiple concussions; and as a result, has suffered with anxiety and depression.

 

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Aunt Jemima is Out. Can We end Racist Branding?

There are a few companies that are trying to correct America’s checkered history of overtly hurtful and racist imagery in branding, especially in packaged goods. Aunt Jemima, Mrs. Butterworth’s, Cream of Wheat and Uncle Ben’s are confronting an inevitable brand overhaul due to decades of having a visual identity rooted in American racism. Momentum away from racialized branding has been growing for decades, but the Black Lives Matter movement has jolted these big brands into reality and rightfully has them thinking about the implications of using carryover tropes of the Jim Crow era to build brand loyalty.

 

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The Power of Irrationality 

2019 taught us a few things about life–we say this reflecting five and a half months into 2020 and 9 weeks into quarantine. But, a big thing that 2019 showed us was the big power of irrationality and the positive effects that can occur when you take a leap of faith and chase an out-of-the-box idea to help your company grow. Irrationality led to the reimagining of vehicle design, global issues, and customer experience.

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