When Isaiah Smith and Jono Kupferberg teamed up to create Soul to Sole Footwear, they wanted to craft a product that would appeal to the die-hard fans out there: the ones who eat, sleep, live and breathe their sports teams. Now STS Footwear is delivering a line of sneakers that feature custom designs for dozens of college sports teams. Their company is quickly becoming a fan favorite!
What do you think of when you hear the word rebranding? Slapping a new logo on your website? Shifting a few words around in your company’s description? Or do you think of a complete overhaul? If rebranding is something you are considering for your business, here are four mistakes you need to avoid.
“Never make your customer feel stupid.”
Sounds simple, doesn’t it? We believe most of the time it happens unintentionally, but customer relationships sometimes take a wrong turn because of a poor tone of voice or ill-advised choice of words. At Oblique, we value our clients and continually work on building strong relationships. Why work with a branding and design agency, or any company, that makes you feel inferior?
When you put it that way, it really seems like a no-brainer, doesn’t it?
Digital nomadism is such a hot trend right now and we at Oblique get why. Who doesn’t fantasize about traveling the world, experiencing different cultures and getting paid at the same time? Doesn’t the idea of working by the beach one day and cozying up in some remote cottage the next sound amazing? We certainly think so. But we have to ask ourselves, “Could our Colorado branding agency pull it off?”
Photo credit: Lindsay Hickey @lindsay_hix
A lot has changed since we last wrote about our client Aspen Mesh, and we’re excited to share that their new website is live! Aspen Mesh came to Oblique to revamp their brand with a new logo, stationery suite, trade show booth and website. They are front-runners in their field of providing ease-of-use for your business’ tech team by managing microservices. And although they’re just about the best qualified team in the industry, they have a laid-back attitude that we wanted to effectively communicate through their website. They’re amazing to work with! Now, for the second wave of Oblique’s work for Aspen Mesh, we are excited to direct you to their new and improved website!
Your skin deserves the best, and we know just what you need to have it feeling high (end). Cannabis infused lotions and oils are not new to Coloradans, but CAUSE+MEDIC needed Oblique Design’s help to create a cosmetic packaging design concept which shows they aren’t your average cannabis skincare product. Continue reading
The passing of a loved one is the most difficult thing we deal with in life. It’s never easy to talk about, let alone plan for. But because funeral planning is often costly and complex, many opt to start thinking about it in advance.
This is especially true in Hong Kong—as the limited area and high population density mean that securing memorial space can often take years. One solution that many in Hong Kong are opting for is to look to mainland China, or even the US, for a secure and beautiful final resting place.
Our client NorthStar Memorial Group is now helping many in Hong Kong by offering a better option, and we’ve helped their efforts by designing marketing materials for Hong Kong markets and launching a new website.
This month, sneaker juggernaut Nike gave a few raises to its employees. 7,000 of them, to be exact. That’s no handful of peanuts.
San Francisco native. Media Design Major. And now, Oblique intern. These are three things that define me. So how did I get here? Boulder has always had my heart since I was a little girl. My Grandpa and Grandma met here way back when Robert Redford worked at The Sink. When I applied to CU I wasn’t sure exactly what I wanted to do or if I should pursue Graphic Design because the major was unestablished. However, when considering other options nothing got me as excited as art, advertising, and design. I’ve always been the one to pick a product based on the packaging/logo. Continue reading