Love the Wild

Boulder-based frozen seafood company, Love the Wild, needed a new packaging design as unique as their product offering. Each of their frozen seafood kits comes with a filet of fish and a sauce accompaniment to create the perfect, heart healthy meal. 

This sustainably farmed, eco-friendly brand is all about transparency. They wanted to identify directly on the packaging the origins of the product: farm, location, owner, pen and Monterey Bay Seafood Watch rating. When concepting for their box design, we decided to take this transparency to yet another level, displaying the simple ingredients of the sauce in each package in the silhouette of the fish. This simple, colorful design conveyed appetite appeal and made the product approachable to all consumers. With so many beautiful ingredients packed into each product, it was easy to make fish filets look not only insanely appetizing, but extremely artistic as well.