Oblique partnered with Inovonics to develop a print ad that showcased their new senior living pendant. The pendant is designed to help seniors feel safe and secure while still living the active lifestyle that they don’t want to give up. We worked with the Inovonics team to develop the concept for the ads, we conducted a photoshoot at a local senior living facility and then brought it all together with creative copywriting and a splash of color. The ads put senior living style front and center, clearly highlight the benefits of the new pendant and they show a bit of the engineering firms sense of humor. All three ingredients make for a successful ad campaign.