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BioZen + Skincare products are sold by acupuncturists and alternative therapists. Their uses are diverse, ranging from anti-aging to treating problem skin. They needed packaging design that would appeal to their audience of clinical professionals, and consumers wanting to bring their products home.
To meet this demand, we came up with a clean, clinical design that uses a subtle touch of earth tones to differentiate the various products. We showcased the ingredients front and center on the label to show clearly that each product has nothing to hide. The end result is a high-quality, no-nonsense look that mirrors BioZen’s brand promise.