Able Grid Energy Storage is a new company founded by an experienced group of renewable energy pros. Their goal is to provide energy storage facilities across the country, creating a greener grid from coast to coast.
Able Grid approached Oblique for a new, professional brand that investors and landowners would respect and take seriously. While we understand the need for professionalism, we always experienced a sense of fun and playfulness in this group, so we designed a logo to reflect both. We broke away from the conventional renewable energy green and selected a crisp, clean light blue for their main brand color. We love the bright, fresh, fun look.
Wanting to update their existing Squarespace site with the new brand, we did more than just a re-skin. We wrote all new copy for the site and added video, imagery and graphics that represent their industry and their role within the space. The Able Grid team was beyond excited with the finished product, which looks better than your average templated site, if we do say so ourselves.