Mar 1

Photo by rawpixel.com on Unsplash

At Oblique, we work with clients and partners of all kinds, many of whom have started their own companies. It made us wonder if we’re seeing a fundamental change in the workplace through the lens of advertising agency design work, so we decided to do some research. (more…)

Dec 20

As graphic designers and brand specialists, we’re always looking for inspiration that will strengthen our creative chops. Recently, we’ve been exchanging insights shared by Chip Kidd, power-house New York based book jacket designer and winner of the Cooper-Hewitt National Design Award. Here are a few reminders from a recent article and how we put them into effect across our own branding, interactive and packaging projects. (more…)

Mar 7

When talking minimalism, simpler does not mean easier. In fact, it is extremely challenging to create great interactive web design with all the functionality users need and few extra elements, which is what minimalism strives toward. The great Antoine De Saint-Exuprery put it perfectly when he said “Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away,” and the team at Oblique’s web design firm couldn’t agree more. We want to guide you through the primary elements of minimalism and what to remember when it comes to color, typography and whitespace. To get you in the right mindset, here is an example of how Apple masters minimalism. (more…)

Feb 14

Packaging design might just be one of our most favorite areas of expertise here at Oblique. We wanted to share a few of our (not so secret) secrets on how we approach and execute package design. Everyone knows when it comes to packaging design, it must be eye catching and appealing. Food products need to make consumers salivate, beauty products should be desirable and healthcare products need to look trustworthy and safe. But there are other details that should to be taken into consideration when creating a new package, no matter what what category it falls under. Here at Oblique, we look past the obvious and into the details. (more…)

Dec 2

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Think your site might need a facelift? Before you call your web design firm, first ask yourself what your current site is lacking, what is working and what isn’t. Some say that you must update your website every three to five years. This can be both a good thing and a bad thing, depending on your users and your company. A redesign could attract new customers and increase conversions, but it can also put off current customers that are comfortable and familiar with your site. Let’s be honest, most users hate change. (more…)

Nov 11

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There has been a lot of talk inside the creative design team at Oblique about the idea of inspiration. Who and what inspires us? Why is inspiration important? Where do you find inspiration? (more…)

Oct 19

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Parallax scrolling is a technique in computer graphics and web design, where background images move by the camera slower than foreground images, creating an illusion of depth in a 2D scene and adding to the immersion. Interactive design companies began incorporating parallax scrolling around 2011, using HTML5 and CSS3. While some people may be on the endless scrolling bandwagon, others are bored and ready to get off. (more…)

Aug 26

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In many ways, naming your brand is just like naming a person. A name is what introduces someone to the world – it’s the title that will be with them through every endeavor they take on in life. (more…)

Jul 1

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No, we’re not talking about the McDonald’s kind of hamburger. You might not have heard of a hamburger menu before in the context of interactive web design, but you’ve almost certainly used one. The three-line symbol that you often see in the upper right or upper left of a website has come to be known in website design as the “hamburger menu” is now almost universally recognized as a navigation menu. (more…)

May 23

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Have you ever walked into a grocery store and been completely bombarded by hundreds of cereal box options? Us too. Many times, it’s the packaging design that catches our eye and helps make the final decision. (more…)